Nearly 27 years ago, the Virginia Department of Transportation launched a pilot effort to curb the rising number of highway work-zone accidents. “They put together an awareness campaign and then after a year said, ‘You know, we need to take this national,’ ” recalls Stacey Taschner, President and CEO of the American Traffic Safety Services Association, which now spearheads National Work Zone Awareness Week in partnership with the Federal Highway Administration and AASHTO.