Since 2016, the Partnership for Better Health’s Match Madness campaign has raised over $5 million to bolster small and mid-sized nonprofits across the region. “We saw that our local nonprofits didn’t necessarily have the staff to do the fundraising they needed,” explains Carol Thornton, the Partnership’s Executive Director. “We spotted an opportunity to leverage our capacity…to bring in flexible funding into their organizations to meet their needs.”

The very first Match Madness matched $50,000 in partnership funds and galvanized 15 organizations to raise $116,790—more than doubling the match. Thornton recalls, “That first year showed that this was something that definitely was wanted and needed, and there was opportunity for growth.” Today, the campaign matches the first $1,500 of each nonprofit’s donations dollar-for-dollar, then allocates an additional $150,000 pool proportionally up to $30,000 per organization.