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Traditional and Self-Publishing 101 with Stephanie Chandler

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Published Jun 15, 2022, 9:00 AM

The Small BizChat

Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internatio 
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Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association—a vibrant community for writers—and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan.

Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they’re going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience.

“Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience—a tribe of influenced people who will want to buy the book as soon as it comes out.” - Stephanie Chandler

This week on SmallBizChat Podcast:

  • Stephanie’s background and origin story as the Book Whisperer
  • The number one question someone should ask themself before writing a book
  • Getting traditional book deals and the downsides of traditional publishing
  • Self-publishing best practices
  • Launching and marketing your book and what true self-publishing means
  • Stephanie’s tips on writing a book
  • Why a book is a great business card for an author
  • Stephanie’s book marketing master courses
  • When to start building an audience and promoting a book
  • Her favorite book marketing strategies
  • The best business advice Stephanie received

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The SmallBizChat Podcast

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally  
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