Traditional and Self-Publishing 101 with Stephanie Chandler

View descriptionShare
Published Jun 15, 2022, 9:00 AM

The Small BizChat

Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internatio 
161 clip(s)
Loading playlist

Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association—a vibrant community for writers—and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan.

Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they’re going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience.

“Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience—a tribe of influenced people who will want to buy the book as soon as it comes out.” - Stephanie Chandler

This week on SmallBizChat Podcast:

  • Stephanie’s background and origin story as the Book Whisperer
  • The number one question someone should ask themself before writing a book
  • Getting traditional book deals and the downsides of traditional publishing
  • Self-publishing best practices
  • Launching and marketing your book and what true self-publishing means
  • Stephanie’s tips on writing a book
  • Why a book is a great business card for an author
  • Stephanie’s book marketing master courses
  • When to start building an audience and promoting a book
  • Her favorite book marketing strategies
  • The best business advice Stephanie received

Resources Mentioned:

Connect with Stephanie Chandler:

Become Your Own Boss Book GIVEAWAY!

The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!

I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.

All you have to do to get your hands on a free copy is head over to to sign up for your free offer. You only pay shipping.

Let’s End Small Business Failure - Together!

Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.

  • Facebook
  • Twitter
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. The Small BizChat

    161 clip(s)

The SmallBizChat Podcast

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally  
Social links
Follow podcast
Recent clips
Browse 163 clip(s)