Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association—a vibrant community for writers—and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan.

Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they’re going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience.

“Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience—a tribe of influenced people who will want to buy the book as soon as it comes out.” - Stephanie Chandler

This week on SmallBizChat Podcast:

• Stephanie’s background and origin story as the Book Whisperer
• The number one question someone should ask themself before writing a book
• Getting traditional book deals and the downsides of traditional publishing
• Self-publishing best practices
• Launching and marketing your book and what true self-publishing means
• Stephanie’s tips on writing a book
• Why a book is a great business card for an author
• Stephanie’s book marketing master courses
• When to start building an audience and promoting a book
• Her favorite book marketing strategies
• The best business advice Stephanie received

Resources Mentioned:

• Podcast: Unlocking Us with Brené Brown
• Podcast: Dare to Lead with Brené Brown
• App: Trello
• Book: Tribes: We Need You to Lead Us by Seth Godin

Connect with Stephanie Chandler:

• Stephanie Chandler Website
• Nonfiction Authors Association
• Nonfiction Writers Conference
• Book: The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing
• Book: The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books
• Book: Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
• Nonfiction Authors Association on LinkedIn
• Nonfiction Authors Association on Instagram
• Nonfiction Authors Association on Facebook
• Nonfiction Authors Association on Twitter
• Nonfiction Authors Association on YouTube
• Stephanie Chandler on LinkedIn
• Stephanie Chandler on Facebook
• Stephanie Chandler on Twitter

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