In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO.
By the end of this episode, which is full of golden nuggets, you´ll be able to understand what type of marketing will fit your business best.

KEY TAKEAWAYS
Know your audience. About 95% of them do not know where they want to stay, your marketing needs to target them.
Create marketing for upcoming local events as soon as you hear about them e.g., concerts and conferences.
You need a website, social and GMB is vital, but it is not enough.
Having different landing pages enables you to niche down, beat the big players, and appeal to customers with different needs.
Mix up what you do on social media so that you appeal to different types of customers.
Don’t dismiss QR codes.

BEST MOMENTS
‘Make an informed decision on which marketing channels to concentrate on because you can't do it all’
‘Location is key from a marketing perspective,’

VALUABLE RESOURCES
Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676
The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
https://propertysoldier.co.uk/
Serviced Accommodation Success by Kevin Poneskis
Rich Dad, Poor Dad by Robert T Kiyosaki


GUEST RESOURCES
Instagram - https://www.instagram.com/diforster.uk
Website - https://www.advansys.com
Email - diane@advansys.com

ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD
https://en-gb.facebook.com/propertysoldier/
kevin@propertysoldier.co.uk

In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO. By the end of this episode, which is full of golden nuggets, you´ll be able to understand what type of marketing will fit your business best.
KEY TAKEAWAYS
<ul>
<li aria-level="1">Know your audience. About 95% of them do not know where they want to stay, your marketing needs to target them.</li>
<li aria-level="1">Create marketing for upcoming local events as soon as you hear about them e.g., concerts and conferences.</li>
<li aria-level="1">You need a website, social and GMB is vital, but it is not enough.</li>
<li aria-level="1">Having different landing pages enables you to niche down, beat the big players, and appeal to customers with different needs.</li>
<li aria-level="1">Mix up what you do on social media so that you appeal to different types of customers.</li>
<li aria-level="1">Don’t dismiss QR codes.</li>
</ul>
BEST MOMENTS ‘Make an informed decision on which marketing channels to concentrate on because you can't do it all’ ‘Location is key from a marketing perspective,’
VALUABLE RESOURCES Discovery Day Sign-Up Page - <a href="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676" data-stringify-link="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676" data-sk="tooltip_parent">https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676</a> The Serviced Accommodation Property Podcast - <a href="https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2">https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2</a> <a href="https://propertysoldier.co.uk/">https://propertysoldier.co.uk/</a> <a href="https://www.amazon.co.uk/Serviced-Accommodation-Success-Progressive-Investment/dp/1909846635/ref=sr_1_1?dchild=1&amp;keywords=Serviced+Accommodation+Success+by+Kevin+Poneskis&amp;qid=1600702534&amp;sr=8-1">Serviced Accommodation Success by Kevin Poneskis</a> <a href="https://www.amazon.co.uk/dp/B07C7M8SX9/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">Rich Dad, Poor Dad by Robert T Kiyosaki </a>
GUEST RESOURCES Instagram - <a href="https://www.instagram.com/diforster.uk">https://www.instagram.com/diforster.uk</a> Website - <a href="https://www.advansys.com">https://www.advansys.com</a> Email - <a href="mailto:diane@advansys.com">diane@advansys.com</a>
ABOUT THE HOST Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans. Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 
CONTACT METHOD <a href="about:blank">https://en-gb.facebook.com/propertysoldier/ </a>kevin@propertysoldier.co.uk

In The Serviced Accommodation Property Podcast you will learn how to Start, Systemise and scale a profitable Serviced Accommodation Business. Kevin served 24 years in the British Army, serving mostly in a Commando unit and retired at the rank of Regimental Sergeant Major, he left the Army in 2011 to became a full-time property investor. For most of his Army career, Kevin was investing in property and has been a successful property investor now for over 27 years which is why he is known as the Property Soldier. Serviced Accommodation is now Kevin’s preferred income generating strategy so Let Serviced Accommodation help you like it's helped Kevin by joining us on this podcast.

The Serviced Accommodation Property Podcast

In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO.

Marketing Golden Nuggets For Serviced Accommodation Landlords With Di Forster

Today´s guest Shimon Rudich is a prolific property investor who has used all of the different strategies and taught over 13,000 people to do the same. He also runs MS Law, a firm Kevin has personally used, for many years.

For this episode, Shimon focuses on creative financing strategies. In particular, the different ways you can use lease options, title-splitting and commercial to residential deals. Importantly, Shimon also explains how to avoid the most common issues with these more creative property investment strategies.

KEY TAKEAWAYS
Using lease options avoids the need for a deposit, or a mortgage and avoids all kinds of legal fees.
Lease options enable you to make money from a property as if it were already yours.
Use short lease options to make money faster.
Exercise your right to buy as soon as you can. 
Don´t forget to exercise your right to buy on time. Surprisingly, a lot of people do forget to do so.
Be realistic and fully understand what happens if the vendor or tenant breaks the contract.
You must keep in touch with the vendor throughout the lease period. Shimon explains why not doing so can cost you a lot of money.
Look for large properties with a staircase in the middle to convert into flats and use title-splitting.
Title-splitting can be used for commercial conversions, which are still incredibly profitable. Especially when combined with SA.
Win wins clinch deals fast.
Always use proper joint venture agreements drawn up by a contract solicitor.

BEST MOMENTS

‘I have a vested interest that you are successful – I make money only if you are successful.’

‘The best way to get people (the vendor) to stay in touch is to incentivise them.’

‘If you are not closing deals every single month you are not doing something right.’

‘You can still make money from commercial conventions, even if you don't have any money. ’

GUEST RESOURCES

https://ms-law.co.uk/

Shimon@ms-law.co.uk

https://www.facebook.com/shimon.rudich/

VALUABLE RESOURCES

Discovery Day Sign-Up Page - 

https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier

kevin@propertysoldier.co.uk

Today´s guest Shimon Rudich is a prolific property investor who has used all of the different strategies and taught over 13,000 people to do the same. He also runs MS Law, a firm Kevin has personally used, for many years.
For this episode, Shimon focuses on creative financing strategies. In particular, the different ways you can use lease options, title-splitting and commercial to residential deals. Importantly, Shimon also explains how to avoid the most common issues with these more creative property investment strategies.
KEY TAKEAWAYS
<ul>
<li aria-level="1">Using lease options avoids the need for a deposit, or a mortgage and avoids all kinds of legal fees.</li>
<li aria-level="1">Lease options enable you to make money from a property as if it were already yours.</li>
<li aria-level="1">Use short lease options to make money faster.</li>
<li aria-level="1">Exercise your right to buy as soon as you can. </li>
<li aria-level="1">Don´t forget to exercise your right to buy on time. Surprisingly, a lot of people do forget to do so.</li>
<li aria-level="1">Be realistic and fully understand what happens if the vendor or tenant breaks the contract.</li>
<li aria-level="1">You must keep in touch with the vendor throughout the lease period. Shimon explains why not doing so can cost you a lot of money.</li>
<li aria-level="1">Look for large properties with a staircase in the middle to convert into flats and use title-splitting.</li>
<li aria-level="1">Title-splitting can be used for commercial conversions, which are still incredibly profitable. Especially when combined with SA.</li>
<li aria-level="1">Win wins clinch deals fast.</li>
<li aria-level="1">Always use proper joint venture agreements drawn up by a contract solicitor.</li>
</ul>
BEST MOMENTS
‘I have a vested interest that you are successful – I make money only if you are successful.’
‘The best way to get people (the vendor) to stay in touch is to incentivise them.’
‘If you are not closing deals every single month you are not doing something right.’
‘You can still make money from commercial conventions, even if you don't have any money. ’
GUEST RESOURCES
<a href="https://ms-law.co.uk/">https://ms-law.co.uk/</a>
<a href="mailto:Shimon@ms-law.co.uk">Shimon@ms-law.co.uk</a>
<a href="https://www.facebook.com/shimon.rudich/">https://www.facebook.com/shimon.rudich/</a>
VALUABLE RESOURCES
Discovery Day Sign-Up Page - 
<a href="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676">https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676</a>
The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
<a href="https://propertysoldier.co.uk/">https://propertysoldier.co.uk/</a>
<a href="https://www.amazon.co.uk/Serviced-Accommodation-Success-Progressive-Investment/dp/1909846635/ref=sr_1_1?dchild=1&amp;keywords=Serviced+Accommodation+Success+by+Kevin+Poneskis&amp;qid=1600702534&amp;sr=8-1">Serviced Accommodation Success by Kevin Poneskis</a>
<a href="https://www.amazon.co.uk/dp/B07C7M8SX9/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">Rich Dad, Poor Dad by Robert T Kiyosaki</a>
ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 
CONTACT METHOD
https://en-gb.facebook.com/<a href="https://en-gb.facebook.com/propertysoldier">propertysoldier</a>
kevin@propertysoldier.co.uk

Interview with Shimon Rudich – Prolific Property Investor and Owner of MS Law

This episode is Kevin´s initial reaction to the UK´s Spring Budget of 2024 and other reforms. Including the Renter´s Reform Bill, the abolition of section 24, changes to the furnished holiday let tax regime, new short-term rental regimes, enhanced fire safety standards, the Tour Operators Margin Schemes (TOMS) and more. Kevin explains why despite the changes, building and running a property portfolio is still an excellent business option, especially the various SA models.

Listen to find out how to navigate these changes and turn them to your advantage.

KEY TAKEAWAYS
Changes to legislation, the market etc. are inevitable. No matter what that change is the answer is always to stay calm, adapt and carry on.
Lots of people are put off by change, so will leave the sector, which creates more opportunities for those who persevere.
Often, seemingly negative changes actually generate more opportunities e.g. SA went nuts during CoVid.
There are always ways around things. New ways to do business.
Most of the SA-related changes do not affect hotels or B&Bs.
The rent to SA playing field just got better.
More Buy to Let landlords are going to say yes to rent to SA.
The VAT changes creates more opportunities.
Commercial conversion to SA is not affected by the new legislation.

BEST MOMENTS

‘When more people pull out of the sector that just creates opportunities.’

‘The Renter´s Reform Bill is actually going to help serviced accommodation.’

‘Hysterical headlines are going to help.’



VALUABLE RESOURCES

Discovery Day Sign-Up Page - 

https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier

kevin@propertysoldier.co.uk

This episode is Kevin´s initial reaction to the UK´s Spring Budget of 2024 and other reforms. Including the Renter´s Reform Bill, the abolition of section 24, changes to the furnished holiday let tax regime, new short-term rental regimes, enhanced fire safety standards, the Tour Operators Margin Schemes (TOMS) and more. Kevin explains why despite the changes, building and running a property portfolio is still an excellent business option, especially the various SA models.
Listen to find out how to navigate these changes and turn them to your advantage.
KEY TAKEAWAYS
<ul>
<li aria-level="1">Changes to legislation, the market etc. are inevitable. No matter what that change is the answer is always to stay calm, adapt and carry on.</li>
<li aria-level="1">Lots of people are put off by change, so will leave the sector, which creates more opportunities for those who persevere.</li>
<li aria-level="1">Often, seemingly negative changes actually generate more opportunities e.g. SA went nuts during CoVid.</li>
<li aria-level="1">There are always ways around things. New ways to do business.</li>
<li aria-level="1">Most of the SA-related changes do not affect hotels or B&amp;Bs.</li>
<li aria-level="1">The rent to SA playing field just got better.</li>
<li aria-level="1">More Buy to Let landlords are going to say yes to rent to SA.</li>
<li aria-level="1">The VAT changes creates more opportunities.</li>
<li aria-level="1">Commercial conversion to SA is not affected by the new legislation.</li>
</ul>
BEST MOMENTS
‘When more people pull out of the sector that just creates opportunities.’
‘The Renter´s Reform Bill is actually going to help serviced accommodation.’
‘Hysterical headlines are going to help.’
 
VALUABLE RESOURCES
Discovery Day Sign-Up Page - 
<a href="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676">https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676</a>
The Serviced Accommodation Property Podcast- <a href="https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2">https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2</a>
<a href="https://propertysoldier.co.uk/">https://propertysoldier.co.uk/</a>
<a href="https://www.amazon.co.uk/Serviced-Accommodation-Success-Progressive-Investment/dp/1909846635/ref=sr_1_1?dchild=1&amp;keywords=Serviced+Accommodation+Success+by+Kevin+Poneskis&amp;qid=1600702534&amp;sr=8-1">Serviced Accommodation Success by Kevin Poneskis</a>
<a href="https://www.amazon.co.uk/dp/B07C7M8SX9/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">Rich Dad, Poor Dad by Robert T Kiyosaki</a>
ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 
CONTACT METHOD
https://en-gb.facebook.com/<a href="https://en-gb.facebook.com/propertysoldier">propertysoldier</a>
<a href="mailto:kevin@propertysoldier.co.uk">kevin@propertysoldier.co.uk</a>

Keep Calm and Carry On - Where There is Adversity There is Opportunity

Today’s episode of the Serviced Accommodation Podcast is all about turning guesthouses, B&Bs and hotels into apart-hotels. Something that Mark Hodgkiss has already done several times, so the information in this podcast is like gold dust.

It includes how to source properties, convince owners to sell, structure an exchange with a delayed completion deal, finance it, complete the transformation, and run the business.

KEY TAKEAWAYS
Turning hotels and B&Bs into serviced accommodation (SA), should not be the first SA deal you do.
B&Bs are typically found in central locations, undervalued and there are not many buyers.
Adding rooms and improving the quality of the rooms can easily double profitability.
Locals typically view this type of development favourably.
Apart hotels are not 100% hands-off, but they are easier to run than you think.
Adding kitchenettes makes them more attractive.
You don´t have to necessarily wait until the business is put up for sale. Mark explains how to approach owners and put a business proposition to them that is hard to resist.

BEST MOMENTS

‘That will result in almost doubling of the business.’

‘It´s not set and forget, but it´s getting easier.’

‘If you can offer the tools to be able to fulfil what they need out of the sale you are in a good position.’

VALUABLE RESOURCES

Discovery Day Sign-Up Page -

https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

EPISODE RESOURCES

info@inhotproperty.co.uk

https://www.facebook.com/InHotProperty/

Property Log Chrome Extension - https://chromewebstore.google.com/detail/property-log/jccihedpilhidcbkconacnalppdeecno?hl=en-GB

Podio - https://www.podio.com/



ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.



CONTACT METHOD

https://en-gb.facebook.com/propertysoldier

kevin@propertysoldier.co.uk

Today’s episode of the Serviced Accommodation Podcast is all about turning guesthouses, B&amp;Bs and hotels into apart-hotels. Something that Mark Hodgkiss has already done several times, so the information in this podcast is like gold dust.
It includes how to source properties, convince owners to sell, structure an exchange with a delayed completion deal, finance it, complete the transformation, and run the business.
KEY TAKEAWAYS
<ul>
<li>Turning hotels and B&amp;Bs into serviced accommodation (SA), should not be the first SA deal you do.</li>
<li>B&amp;Bs are typically found in central locations, undervalued and there are not many buyers.</li>
<li>Adding rooms and improving the quality of the rooms can easily double profitability.</li>
<li>Locals typically view this type of development favourably.</li>
<li>Apart hotels are not 100% hands-off, but they are easier to run than you think.</li>
<li>Adding kitchenettes makes them more attractive.</li>
<li>You don´t have to necessarily wait until the business is put up for sale. Mark explains how to approach owners and put a business proposition to them that is hard to resist. </li>
</ul>
BEST MOMENTS
‘That will result in almost doubling of the business.’
‘It´s not set and forget, but it´s getting easier.’
‘If you can offer the tools to be able to fulfil what they need out of the sale you are in a good position.’
VALUABLE RESOURCES
Discovery Day Sign-Up Page -
<a href="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676">https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676</a>
The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
<a href="https://propertysoldier.co.uk/">https://propertysoldier.co.uk/</a>
<a href="https://www.amazon.co.uk/Serviced-Accommodation-Success-Progressive-Investment/dp/1909846635/ref=sr_1_1?dchild=1&amp;keywords=Serviced+Accommodation+Success+by+Kevin+Poneskis&amp;qid=1600702534&amp;sr=8-1">Serviced Accommodation Success by Kevin Poneskis</a>
<a href="https://www.amazon.co.uk/dp/B07C7M8SX9/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">Rich Dad, Poor Dad by Robert T Kiyosaki</a>
EPISODE RESOURCES
<a href="mailto:info@inhotproperty.co.uk">info@inhotproperty.co.uk</a>
https://www.facebook.com/InHotProperty/
Property Log Chrome Extension - <a href="https://chromewebstore.google.com/detail/property-log/jccihedpilhidcbkconacnalppdeecno?hl=en-GB">https://chromewebstore.google.com/detail/property-log/jccihedpilhidcbkconacnalppdeecno?hl=en-GB</a>
Podio - https://www.podio.com/
 
ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.
 
CONTACT METHOD
https://en-gb.facebook.com/<a href="https://en-gb.facebook.com/propertysoldier">propertysoldier</a>
kevin@propertysoldier.co.uk

Marketing Golden Nuggets For Serviced Accommodation Landlords With Di Forster

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