In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO.
By the end of this episode, which is full of golden nuggets, you´ll be able to understand what type of marketing will fit your business best.

KEY TAKEAWAYS
Know your audience. About 95% of them do not know where they want to stay, your marketing needs to target them.
Create marketing for upcoming local events as soon as you hear about them e.g., concerts and conferences.
You need a website, social and GMB is vital, but it is not enough.
Having different landing pages enables you to niche down, beat the big players, and appeal to customers with different needs.
Mix up what you do on social media so that you appeal to different types of customers.
Don’t dismiss QR codes.

BEST MOMENTS
‘Make an informed decision on which marketing channels to concentrate on because you can't do it all’
‘Location is key from a marketing perspective,’

VALUABLE RESOURCES
Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676
The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
https://propertysoldier.co.uk/
Serviced Accommodation Success by Kevin Poneskis
Rich Dad, Poor Dad by Robert T Kiyosaki


GUEST RESOURCES
Instagram - https://www.instagram.com/diforster.uk
Website - https://www.advansys.com
Email - diane@advansys.com

ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD
https://en-gb.facebook.com/propertysoldier/
kevin@propertysoldier.co.uk

In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO. By the end of this episode, which is full of golden nuggets, you´ll be able to understand what type of marketing will fit your business best.
KEY TAKEAWAYS
<ul>
<li aria-level="1">Know your audience. About 95% of them do not know where they want to stay, your marketing needs to target them.</li>
<li aria-level="1">Create marketing for upcoming local events as soon as you hear about them e.g., concerts and conferences.</li>
<li aria-level="1">You need a website, social and GMB is vital, but it is not enough.</li>
<li aria-level="1">Having different landing pages enables you to niche down, beat the big players, and appeal to customers with different needs.</li>
<li aria-level="1">Mix up what you do on social media so that you appeal to different types of customers.</li>
<li aria-level="1">Don’t dismiss QR codes.</li>
</ul>
BEST MOMENTS ‘Make an informed decision on which marketing channels to concentrate on because you can't do it all’ ‘Location is key from a marketing perspective,’
VALUABLE RESOURCES Discovery Day Sign-Up Page - <a href="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676" data-stringify-link="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676" data-sk="tooltip_parent">https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676</a> The Serviced Accommodation Property Podcast - <a href="https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2">https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2</a> <a href="https://propertysoldier.co.uk/">https://propertysoldier.co.uk/</a> <a href="https://www.amazon.co.uk/Serviced-Accommodation-Success-Progressive-Investment/dp/1909846635/ref=sr_1_1?dchild=1&amp;keywords=Serviced+Accommodation+Success+by+Kevin+Poneskis&amp;qid=1600702534&amp;sr=8-1">Serviced Accommodation Success by Kevin Poneskis</a> <a href="https://www.amazon.co.uk/dp/B07C7M8SX9/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">Rich Dad, Poor Dad by Robert T Kiyosaki </a>
GUEST RESOURCES Instagram - <a href="https://www.instagram.com/diforster.uk">https://www.instagram.com/diforster.uk</a> Website - <a href="https://www.advansys.com">https://www.advansys.com</a> Email - <a href="mailto:diane@advansys.com">diane@advansys.com</a>
ABOUT THE HOST Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans. Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 
CONTACT METHOD <a href="about:blank">https://en-gb.facebook.com/propertysoldier/ </a>kevin@propertysoldier.co.uk

In The Serviced Accommodation Property Podcast you will learn how to Start, Systemise and scale a profitable Serviced Accommodation Business. Kevin served 24 years in the British Army, serving mostly in a Commando unit and retired at the rank of Regimental Sergeant Major, he left the Army in 2011 to became a full-time property investor. For most of his Army career, Kevin was investing in property and has been a successful property investor now for over 27 years which is why he is known as the Property Soldier. Serviced Accommodation is now Kevin’s preferred income generating strategy so Let Serviced Accommodation help you like it's helped Kevin by joining us on this podcast.

The Serviced Accommodation Property Podcast

In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO.

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