The Second First SeasonThe Second First Season

Episode 5: The Mascots

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The Second First Season

Take a behind-the-scenes look at the making of a Double-A baseball team on a year-long do-over. Jonathan McNicol tells the story of the Hartford Yard  
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The Yard Goats' mascots were first unveiled to the world in October, 2015 , as the last part of a string of branding reveals that included merchandise, logos, logotypes, and uniforms, and that had begun with a Name the Team contest .

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The Second First Season

Take a behind-the-scenes look at the making of a Double-A baseball team on a year-long do-over. Jona 
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