The Scott Howard Genuine ScLoHo Media and Marketing Podcast
The Scott Howard Genuine ScLoHo Media and Marketing Podcast
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.Social links:
Follow the podcast:
347 ScLoHo Podcast Audio Advertising Streaming Music versus Traditional Radio
Let's look at the reality of how people get their music and what it means for businesses that want to gain new customers.
08:03
346 ScLoHo Podcast The State of WOWO Radio Fall 2024 Edition
My annual update on WOWO radio and rating information for this fall has some great news for businesses that advertise on WOWO.
07:10
345 ScLoHo Podcast THE TALK RADIO ADVANTAGE
Podcasts seem to be the hottest "New Thing", but what's even hotter? Talk radio. Here's why...
05:54
344 ScLoHo Podcast A STORY ABOUT A DUCK
Do people understand the meaning behind your words?
03:44
343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE
Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share. I met the man who brought P & G back to radio and he's got tips we can apply to our local businesses too.
12:19
342 ScLoHo Podcast BOSS OR MANAGER
A message to the people in charge of other people.
04:05
341 ScLoHo Podcast GENERATIONAL CHANGES AND MEDIA USE
Is it life-stage or generational? What I used to believe, is changing and here's why...
06:56
340 ScLoHo Podcast WHAT NOT TO EXPECT FROM YOUR ADVERTISING
It's important to understand what advertising can do, will do and won't do.
05:19
339 ScLoHo Podcast PLANNING IN ADVANCE
How flexible are you with your planning? Do you have a "stash of cash" for items not in your plan?
06:22
338 ScLoHo Podcast ARE YOU TOO CLOSE
Most of us are too close to our circumstances to see everything we should. I've got a free checklist to help you and your team become your own "Devil's Advocates"
04:22