The Pork Industry is calling for an overhaul of country of origin labels, with producers concerned consumers aren't fully aware of the produce they're buying. 

Nearly 70 percent of ham and bacon on supermarket shelves is made from imported pork products. 

Australian Pork is launching a new campaign, saying the green triangle and gold kangaroo isn't always indicative of Australian-made produce.

Rural Editor Emily Minney spoke with Chief Executive Margo Andrae about the renewed campaign.