On this episode of The Real DNA, Daniela sits down with Craig Tiley, CEO of Tennis Australia and the driving force behind the Australian Open. Tiley opens up about how the tournament has evolved beyond world-class tennis into a global entertainment destination, from fan experiences and innovation to culture and community. They dive into why player health and wellbeing have become a competitive advantage, and how Melbourne has earned its reputation as the “Happy Slam.” It’s a candid look at leadership, reinvention, and what it takes to run one of the most beloved events in global sport.