In this episode, Rob speaks to Neil Whitfield who has built a letting agency and sold it for a 6-figure sum. He is also the author of the best-selling book – The Ultimate Property Listing, which provides landlords with practical advice and tips to help them to improve the conversion rate of their existing lettings. He and Rob discuss how to differentiate yourself from the competition, better understand your customer and demonstrate that your property is right for them.

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KEY TAKEAWAYS

• Neil focuses on the quality of his service, not on price. A decision that served him well.
• Be honest and transparent.
• Over-deliver for your landlords, tenants, or other types of customers.
• A listing is an advert and should be treated as such. Don´t take shortcuts, get the graphics, photos, and copy right.
• Always lead with the best internal photo. Tenants are not that interested in what the front door looks like.
• You only have 200 to 300 characters for the short description. So, use them wisely.
• Use the listing to focus potential tenants’ attention on what is important to them and demonstrate that what you offer provides them with that.
• When writing copy bear in mind the emotional needs of the person you are trying to reach. Neil provides several examples, in the podcast.
• Differentiate yourself by working to service your ideal tenant, landlord or customer. This enables you to focus and provide them with a service that excels and beats your competitors.
• Once you properly understand your customer, everything else falls into place.
• Consistency is key.
• If your message is terrible, you will fail to move your potential customer to action. Regardless of the medium you are using be it Facebook, print ads or Twitter.

BEST MOMENTS

‘You can steal a march and get ahead of 99% of agents.’

‘Always lead with your best internal photo.’

‘By doing that you are creating various touchpoints, which will create a sense of familiarity and make a sale more likely.’

EPISODE RESOURCES

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GUEST RESOURCES

The Ultimate Property Listing - https://amzn.to/3Bigc6u

Website: www.neilwhitfield.com

Facebook: www.facebook.com/neil.whitfield.18

LinkedIn: www.linkedin.com/in/neilwhitfield

Email: neil@neilwhitfield.com

The Hundred Page Book by Mike Capuzzi

 VALUABLE RESOURCES

The Property Nomads Website 

Buy to Let: How to Get Started – By Rob Smallbone (Amazon)

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ABOUT THE HOST

Rob Smallbone the host of The Property Nomads Podcast, is on a global mission to guide your success. Success can happen in many ways, shapes, and forms. Think about what success means to you. More properties? More clients? Financial freedom? Time freedom?

Rob wants to make a huge difference to people around the world. He is here to guide your success in property, business, and life and to inspire you to achieve your goals, dreams, and visions. He's travelled, explored, and invested. And he's not planning on stopping these activities anytime soon.

Buckle up, sit tight, and enjoy the ride that is life.

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