In this episode, Rob speaks to Neil Whitfield who has built a letting agency and sold it for a 6-figure sum. He is also the author of the best-selling book – The Ultimate Property Listing, which provides landlords with practical advice and tips to help them to improve the conversion rate of their existing lettings. He and Rob discuss how to differentiate yourself from the competition, better understand your customer and demonstrate that your property is right for them.

Sign Up For MSOPI Here: https://bit.ly/msopi-nomad

KEY TAKEAWAYS
Neil focuses on the quality of his service, not on price. A decision that served him well.
Be honest and transparent.
Over-deliver for your landlords, tenants, or other types of customers.
A listing is an advert and should be treated as such. Don´t take shortcuts, get the graphics, photos, and copy right.
Always lead with the best internal photo. Tenants are not that interested in what the front door looks like.
You only have 200 to 300 characters for the short description. So, use them wisely.
Use the listing to focus potential tenants’ attention on what is important to them and demonstrate that what you offer provides them with that.
When writing copy bear in mind the emotional needs of the person you are trying to reach. Neil provides several examples, in the podcast.
Differentiate yourself by working to service your ideal tenant, landlord or customer. This enables you to focus and provide them with a service that excels and beats your competitors.
Once you properly understand your customer, everything else falls into place.
Consistency is key.
If your message is terrible, you will fail to move your potential customer to action. Regardless of the medium you are using be it Facebook, print ads or Twitter.

 

BEST MOMENTS

‘You can steal a march and get ahead of 99% of agents.’

‘Always lead with your best internal photo.’

‘By doing that you are creating various touchpoints, which will create a sense of familiarity and make a sale more likely.’

 

 

 

EPISODE RESOURCES

 Sign Up For MSOPI Here: https://bit.ly/msopi-nomad

GUEST RESOURCES

The Ultimate Property Listing - https://amzn.to/3Bigc6u

Website: www.neilwhitfield.com

Facebook: www.facebook.com/neil.whitfield.18

LinkedIn: www.linkedin.com/in/neilwhitfield

Email: neil@neilwhitfield.com

The Hundred Page Book by Mike Capuzzi

 

 VALUABLE RESOURCES

The Property Nomads Website 

Buy to Let: How to Get Started – By Rob Smallbone (Amazon)

Sign Up For MSOPI Here: https://bit.ly/msopi-nomad

 

ABOUT THE HOST 

Rob Smallbone the host of The Property Nomads Podcast, is on a global mission to guide your success. Success can happen in many ways, shapes, and forms. Think about what success means to you. More properties? More clients? Financial freedom? Time freedom?

 

Rob wants to make a huge difference to people around the world. He is here to guide your success in property, business, and life and to inspire you to achieve your goals, dreams, and visions. He's travelled, explored, and invested. And he's not planning on stopping these activities anytime soon.

 

Buckle up, sit tight, and enjoy the ride that is life.

 

CONTACT METHOD 

Facebook

Instagram

Twitter

 

 

 

 

 

 

 

 

 

 

In this episode, Rob speaks to Neil Whitfield who has built a letting agency and sold it for a 6-figure sum. He is also the author of the best-selling book &ndash; The Ultimate Property Listing, which provides landlords with practical advice and tips to help them to improve the conversion rate of their existing lettings. He and Rob discuss how to differentiate yourself from the competition, better understand your customer and demonstrate that your property is right for them.
Sign Up For MSOPI Here: <a dir="ltr" href="https://bit.ly/msopi-nomad">https://bit.ly/msopi-nomad</a>
KEY TAKEAWAYS
<ul>
<li>Neil focuses on the quality of his service, not on price. A decision that served him well.</li>
<li>Be honest and transparent.</li>
<li>Over-deliver for your landlords, tenants, or other types of customers.</li>
<li>A listing is an advert and should be treated as such. Don&acute;t take shortcuts, get the graphics, photos, and copy right.</li>
<li>Always lead with the best internal photo. Tenants are not that interested in what the front door looks like.</li>
<li>You only have 200 to 300 characters for the short description. So, use them wisely.</li>
<li>Use the listing to focus potential tenants&rsquo; attention on what is important to them and demonstrate that what you offer provides them with that.</li>
<li>When writing copy bear in mind the emotional needs of the person you are trying to reach. Neil provides several examples, in the podcast.</li>
<li>Differentiate yourself by working to service your ideal tenant, landlord or customer. This enables you to focus and provide them with a service that excels and beats your competitors.</li>
<li>Once you properly understand your customer, everything else falls into place.</li>
<li>Consistency is key.</li>
<li>If your message is terrible, you will fail to move your potential customer to action. Regardless of the medium you are using be it Facebook, print ads or Twitter.</li>
</ul>
&nbsp;
BEST MOMENTS
&lsquo;You can steal a march and get ahead of 99% of agents.&rsquo;
&lsquo;Always lead with your best internal photo.&rsquo;
&lsquo;By doing that you are creating various touchpoints, which will create a sense of familiarity and make a sale more likely.&rsquo;
&nbsp;
&nbsp;
&nbsp;
EPISODE RESOURCES
&nbsp;Sign Up For MSOPI Here: <a dir="ltr" href="https://bit.ly/msopi-nomad">https://bit.ly/msopi-nomad</a>
GUEST RESOURCES
The Ultimate Property Listing - https://amzn.to/3Bigc6u
Website: www.neilwhitfield.com
Facebook: www.facebook.com/neil.whitfield.18
LinkedIn: www.linkedin.com/in/neilwhitfield
Email: neil@neilwhitfield.com
<a href="https://www.amazon.com/100-Page-Book-Business-Self-Publishing-Attraction-ebook/dp/B08D3XY4KP">The Hundred Page Book by Mike Capuzzi</a>
&nbsp;
&nbsp;VALUABLE RESOURCES
<a href="http://www.tpnpodcast.com/">The Property Nomads Website</a>&nbsp;
<a href="https://www.amazon.co.uk/Buy-Let-How-Get-Started/dp/1916030599/ref=sr_1_1?keywords=rob+smallbone&amp;qid=1561446614&amp;s=gateway&amp;sr=8-1">Buy to Let: How to Get Started &ndash; By Rob Smallbone (Amazon)</a>
Sign Up For MSOPI Here: <a dir="ltr" href="https://bit.ly/msopi-nomad">https://bit.ly/msopi-nomad</a>
&nbsp;
ABOUT THE HOST 
Rob Smallbone the host of The Property Nomads Podcast, is on a global mission to guide your success. Success can happen in many ways, shapes, and forms. Think about what success means to you. More properties? More clients? Financial freedom? Time freedom?
&nbsp;
Rob wants to make a huge difference to people around the world. He is here to guide your success in property, business, and life and to inspire you to achieve your goals, dreams, and visions. He's travelled, explored, and invested. And he's not planning on stopping these activities anytime soon.
&nbsp;
Buckle up, sit tight, and enjoy the ride that is life.
&nbsp;
CONTACT METHOD&nbsp;
<a href="https://www.facebook.com/ThePropertyNomadsPodcast">Facebook</a>
<a href="https://www.instagram.com/thepropertynomadspodcast/">Instagram</a>
<a href="https://twitter.com/PropertyNomads">Twitter</a>
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Property Nomads brings property and all things currency, money and macro straight to you. All with a no-nonsense attitude! 

EVENT MENTIONED ON PODCAST 
https://progressiveproperty.online/live-multiple-streams-of-property-income-interest-london/AMB4692

WHERE TO FIND US = https://linktr.ee/thepropertynomadspodcast

SOVEREIGN MAN PREMIUM INTELLIGENCE MEMBERSHIP = https://dash.sovereignman.com/a/smc12m995/tpnpodcast

SOVEREIGN MAN 4th PILLAR = https://dash.sovereignman.com/a/4pmain/tpnpodcast

PROPERTY BOOKS  
Property FAQs = https://amzn.to/3MWfcL4
Buy To Let: How To Get Started = https://amzn.to/3genjle
101 Top Property Tips = https://amzn.to/2NxuAQL

ABOUT THE HOST
Rob Smallbone is the author of the Amazon best-seller Buy-To-Let: How To Get Started as well as 101 Top Property Tips and Property FAQ’s. 

Property Nomads brings property and all things currency, money and macro straight to you. All with a no-nonsense attitude! 
EVENT MENTIONED ON PODCAST  <a href="https://progressiveproperty.online/live-multiple-streams-of-property-income-interest-london/AMB4692">https://progressiveproperty.online/live-multiple-streams-of-property-income-interest-london/AMB4692</a>
WHERE TO FIND US = <a href="https://linktr.ee/thepropertynomadspodcast" data-saferedirecturl="https://www.google.com/url?q=https://linktr.ee/thepropertynomadspodcast&amp;source=gmail&amp;ust=1686386870688000&amp;usg=AOvVaw24jygsJC7ETEGW7oGeqipv">https://linktr.ee/thepropertynomadspodcast</a> 
SOVEREIGN MAN PREMIUM INTELLIGENCE MEMBERSHIP = <a href="https://dash.sovereignman.com/a/smc12m995/tpnpodcast" data-saferedirecturl="https://www.google.com/url?q=https://dash.sovereignman.com/a/smc12m995/tpnpodcast&amp;source=gmail&amp;ust=1686386870688000&amp;usg=AOvVaw3Mt16pMm9PsmgmljA6v0DI">https://dash.sovereignman.com/a/smc12m995/tpnpodcast</a> 
SOVEREIGN MAN 4th PILLAR = <a href="https://dash.sovereignman.com/a/4pmain/tpnpodcast" data-saferedirecturl="https://www.google.com/url?q=https://dash.sovereignman.com/a/4pmain/tpnpodcast&amp;source=gmail&amp;ust=1686386870688000&amp;usg=AOvVaw1AJx78Z7tzK5xLVjw2Z0Js">https://dash.sovereignman.com/a/4pmain/tpnpodcast</a> 
PROPERTY BOOKS  Property FAQs = <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbko0U3dKT3g3NWVLTXlrcjREVmxOZmdGSHM5UXxBQ3Jtc0tuME9qbUdPYlpjY0p6OFkxaS1TSlJzOXgwbVhFYlZNVUFrd1RzRXZIamJJQmk5QUNIYlVoZ1JnV0pQWjJ1b0ZERWtJTkVWNzZDLWxLNVVMZjJyaVBIUHVmYTBZUzhVMk4tZno0UWVtZW9TS2FUUFFSaw&amp;q=https%3A%2F%2Famzn.to%2F3MWfcL4&amp;v=hUIpY5z9iDM" data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/redirect?event%3Dvideo_description%26redir_token%3DQUFFLUhqbko0U3dKT3g3NWVLTXlrcjREVmxOZmdGSHM5UXxBQ3Jtc0tuME9qbUdPYlpjY0p6OFkxaS1TSlJzOXgwbVhFYlZNVUFrd1RzRXZIamJJQmk5QUNIYlVoZ1JnV0pQWjJ1b0ZERWtJTkVWNzZDLWxLNVVMZjJyaVBIUHVmYTBZUzhVMk4tZno0UWVtZW9TS2FUUFFSaw%26q%3Dhttps%253A%252F%252Famzn.to%252F3MWfcL4%26v%3DhUIpY5z9iDM&amp;source=gmail&amp;ust=1686386870688000&amp;usg=AOvVaw3ywG3Sq2jPg9t3NqNbIywE">https://amzn.to/3MWfcL4</a>  Buy To Let: How To Get Started = <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1E2QUx5dmRkUWFTQWsyVmhLbGVrb0FxcUNnUXxBQ3Jtc0tselFnNnk5VGRBcVEzeFlveldhVUdtZmNGdlJqR1V5ejYwQTZSUFJYMFRYdXpKS0NGSWZaT2o5blZ1RXl4bG1XbVdZWTQtU3cyVWlib09ZR0xIMGxzOU85ZjNsQlQ0X0Y4aEFXeWpZMTFPQW1oTXQxUQ&amp;q=https%3A%2F%2Famzn.to%2F3genjle&amp;v=hUIpY5z9iDM" data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/redirect?event%3Dvideo_description%26redir_token%3DQUFFLUhqa1E2QUx5dmRkUWFTQWsyVmhLbGVrb0FxcUNnUXxBQ3Jtc0tselFnNnk5VGRBcVEzeFlveldhVUdtZmNGdlJqR1V5ejYwQTZSUFJYMFRYdXpKS0NGSWZaT2o5blZ1RXl4bG1XbVdZWTQtU3cyVWlib09ZR0xIMGxzOU85ZjNsQlQ0X0Y4aEFXeWpZMTFPQW1oTXQxUQ%26q%3Dhttps%253A%252F%252Famzn.to%252F3genjle%26v%3DhUIpY5z9iDM&amp;source=gmail&amp;ust=1686386870688000&amp;usg=AOvVaw3wSr9vgHsK-gwrLCtfirSU">https://amzn.to/3genjle</a>   101 Top Property Tips = <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmVnUXA2cFZwWS1uMktqZGZTNEFPUXRMeFg4QXxBQ3Jtc0trRzFnd1NPWWRjZU5tLVlnZjRNQ0FmX3RjazV2aXE4ZGVQbDJOVW13OEc4TkdrMDJhUHlLcGdETWQxNzRmVWZCUkRtMTZXZEVPY1ktOXhScEZCejNudHFBTTVuQ1poU1Q3bFlBSDdPTEpfTWV3SEFCUQ&amp;q=https%3A%2F%2Famzn.to%2F2NxuAQL&amp;v=hUIpY5z9iDM" data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/redirect?event%3Dvideo_description%26redir_token%3DQUFFLUhqbmVnUXA2cFZwWS1uMktqZGZTNEFPUXRMeFg4QXxBQ3Jtc0trRzFnd1NPWWRjZU5tLVlnZjRNQ0FmX3RjazV2aXE4ZGVQbDJOVW13OEc4TkdrMDJhUHlLcGdETWQxNzRmVWZCUkRtMTZXZEVPY1ktOXhScEZCejNudHFBTTVuQ1poU1Q3bFlBSDdPTEpfTWV3SEFCUQ%26q%3Dhttps%253A%252F%252Famzn.to%252F2NxuAQL%26v%3DhUIpY5z9iDM&amp;source=gmail&amp;ust=1686386870688000&amp;usg=AOvVaw08Em7GiLbSgqTl0j-gHsly">https://amzn.to/2NxuAQL</a>  
ABOUT THE HOST Rob Smallbone is the author of the Amazon best-seller Buy-To-Let: How To Get Started as well as 101 Top Property Tips and Property FAQ’s.

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