In this week's episode, we're delighted to welcome as our guests John Truncale, produce manager of Brattleboro Food Coop, and Brian Dey, senior merchandiser and natural stores coordinator of Four Seasons Produce. John was recognized in 2021 by the International Fresh Produce Association (then United Fresh) as a Retail Produce Manager of the Year Award winner, and Brian is one of the foremost experts in promotional planning, merchandising, events and more.

In this conversation, John and Brian talk about gearing up for summer, working with local growers, going big on displays, seeing employees grow in their work and take pride in their displays, and much more. They also share their observations of how inflation is affecting organic sales and how they’re responding as shoppers trade down. These two gentlemen have worked together the better part of a decade now, and The Produce Retail Podcast host Ashley Nickle got to visit Brattleboro last year on a trip dedicated to putting in some work as Brian's unofficial merchandising assistant, so this episode — in addition to covering lots of timely topics — has a bit of a family reunion feel to it. We hope you enjoy the conversation as much as we did!

For more episodes featuring produce manager perspective, check out this curated playlist for plenty of thought-provoking discussion. 

More Playlists


Executive Perspective


Leadership & Training


Marketing & Merchandising

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.

In this week's episode, we're delighted to welcome as our guests John Truncale, produce manager of Brattleboro Food Coop, and Brian Dey, senior merchandiser and natural stores coordinator of Four Seasons Produce. John was recognized in 2021 by the International Fresh Produce Association (then United Fresh) as a Retail Produce Manager of the Year Award winner, and Brian is one of the foremost experts in promotional planning, merchandising, events and more.
In this conversation, John and Brian talk about gearing up for summer, working with local growers, going big on displays, seeing employees grow in their work and take pride in their displays, and much more. They also share their observations of how inflation is affecting organic sales and how they’re responding as shoppers trade down. These two gentlemen have worked together the better part of a decade now, and The Produce Retail Podcast host Ashley Nickle got to visit Brattleboro last year on a trip dedicated to putting in some work as Brian's unofficial merchandising assistant, so this episode — in addition to covering lots of timely topics — has a bit of a family reunion feel to it. We hope you enjoy the conversation as much as we did!
For more episodes featuring produce manager perspective, <a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/produce-manager-perspective-the-produce-retail-pod">check out this curated playlist</a> for plenty of thought-provoking discussion. 
More Playlists
<ul>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/executive-perspective-the-produce-retail-podcast">Executive Perspective</a>
</li>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/leadership-training-the-produce-retail-podcast">Leadership &amp; Training</a>
</li>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/merchandising-marketing-the-produce-retail-podcast">Marketing &amp; Merchandising</a>
</li>
</ul>
Podcast Background
This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.
Get Involved
The Produce Retail Podcast is hosted by <a href="http://www.linkedin.com/in/ashleynickle">Ashley Nickle</a>, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout <a href="http://www.linkedin.com/in/ashleynickle">on LinkedIn.</a>

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.  

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.&nbsp;&nbsp;

The Produce Retail Podcast

This curated playlist of The Produce Retail Podcast features conversations with produce managers — the hard-working professionals with wide-ranging roles whose ultimate responsibility is to turn the vision of corporate leadership into reality at the store level. How do they do it? That's what listeners will learn in these episodes. Hosted by Ashley Nickle, who became immersed in the industry as a member of the trade press and later launched her own consulting firm, The Produce Retail Podcast overall covers a wide variety of produce retail topics: strategy, partnerships, planning, training, leadership, communication, merchandising, marketing, assortment and beyond. 

This curated playlist of The Produce Retail Podcast features conversations with produce managers — the hard-working professionals with wide-ranging roles whose ultimate responsibility is to turn the vision of corporate leadership into reality at the store level. How do they do it? That's what listeners will learn in these episodes. Hosted by <a href="http://www.linkedin.com/in/ashleynickle">Ashley Nickle</a>, who became immersed in the industry as a member of the trade press and later launched her own consulting firm, The Produce Retail Podcast overall covers a wide variety of produce retail topics: strategy, partnerships, planning, training, leadership, communication, merchandising, marketing, assortment and beyond.

A playlist focused on conversations with retail produce managers.

Produce Manager Perspective — The Produce Retail Podcast

Award-winning produce manager John Truncale and merchandising expert Brian Dey

We're delighted to have as our guest this week Amanda Oren, the vice president of industry strategy for grocery atRELEX. For any listeners who don’t know, RELEX is a platform that uses analytics and forecasting to help retailers optimize their supply chain and store operations so that what’s arriving at stores or being produced in stores matches demand. Amanda has more than 20 years of experience in grocery, including with companies like Good Food Holdings — which listeners will probably know for its association with banners Bristol Farms, Metropolitan Market and Lazy Acres — and also Foodland and Grocery Outlet. If you check out Amanda’s LinkedIn, you’ll see she’s done a lot of what I like to call “big picture” work — process improvement, change management, strategy. So today we’re going to get Amanda’s perspective on some big-picture storylines in grocery and what they mean for produce. We’re going to talk about competing with discounters, about the Kroger-Albertsons merger, about private label, and about inflation and price competition. Hope you enjoy the conversation! 

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.

We're delighted to have as our guest this week Amanda Oren, the vice president of industry strategy for grocery at RELEX. For any listeners who don’t know, RELEX is a platform that uses analytics and forecasting to help retailers optimize their supply chain and store operations so that what’s arriving at stores or being produced in stores matches demand. Amanda has more than 20 years of experience in grocery, including with companies like Good Food Holdings — which listeners will probably know for its association with banners Bristol Farms, Metropolitan Market and Lazy Acres — and also Foodland and Grocery Outlet. If you check out Amanda’s LinkedIn, you’ll see she’s done a lot of what I like to call “big picture” work — process improvement, change management, strategy. So today we’re going to get Amanda’s perspective on some big-picture storylines in grocery and what they mean for produce. We’re going to talk about competing with discounters, about the Kroger-Albertsons merger, about private label, and about inflation and price competition. Hope you enjoy the conversation! 
Podcast Background
This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.
Get Involved
The Produce Retail Podcast is hosted by <a href="http://www.linkedin.com/in/ashleynickle">Ashley Nickle</a>, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout <a href="http://www.linkedin.com/in/ashleynickle">on LinkedIn.</a>

Amanda Oren, VP of industry strategy for grocery at RELEX, talks Kroger-Albertsons, competing with discounters, prepared foods, private label, inflation and more

We're delighted to have as our guest this week Anne-Marie Roerink, the principal of 210 Analytics. Anne-Marie is well known to many folks in the produce world for her insightful reports and presentations in collaboration with Circana and associations like the International Fresh Produce Association and the Southeast Produce Council. Speaking of SEPC, Anne-Marie recently presented her What's New! report at Southern Innovations, and she and The Produce Retail Podcast host Ashley Nickle dive into the findings in today's conversation, covering topics including how inflation of recent years continues to influence consumer mindset and spending; why grocers are leaning into loyalty programs; the power of above-and-beyond merchandising for holidays in particular; the influence of trending TikTok items on category sales this year; the opportunity of presenting full meal solutions (with varying levels of prep work required) together in the store; the need for retailers to develop plans for when good things happen (like viral produce trends) just like they make plans for when bad things happen (outbreaks, emergencies, etc.); how consumers are "replacing" restaurant meals; and much more. Thanks so much for listening and hope you enjoy the conversation as much as we did! 

For more insights from Anne-Marie, check out her previous appearances on the podcast.
What produce can learn from the growth happening in deli
Packaged produce, value-added, generational trends and more
Consumer trends, produce merchandising and marketing

We're delighted to have as our guest this week Anne-Marie Roerink, the principal of 210 Analytics. Anne-Marie is well known to many folks in the produce world for her insightful reports and presentations in collaboration with Circana and associations like the International Fresh Produce Association and the Southeast Produce Council. Speaking of SEPC, Anne-Marie recently presented her What's New! report at Southern Innovations, and she and The Produce Retail Podcast host Ashley Nickle dive into the findings in today's conversation, covering topics including how inflation of recent years continues to influence consumer mindset and spending; why grocers are leaning into loyalty programs; the power of above-and-beyond merchandising for holidays in particular; the influence of trending TikTok items on category sales this year; the opportunity of presenting full meal solutions (with varying levels of prep work required) together in the store; the need for retailers to develop plans for when good things happen (like viral produce trends) just like they make plans for when bad things happen (outbreaks, emergencies, etc.); how consumers are "replacing" restaurant meals; and much more. Thanks so much for listening and hope you enjoy the conversation as much as we did! 
For more insights from Anne-Marie, check out her previous appearances on the podcast.
<ul>
<li><a href="https://podcasts.apple.com/us/podcast/anne-marie-roerink-principal-of-210-analytics-on/id1585765956?i=1000664607917">What produce can learn from the growth happening in deli</a></li>
<li><a href="https://podcasts.apple.com/us/podcast/anne-marie-roerink-talks-packaged-produce-value-added/id1585765956?i=1000649662196">Packaged produce, value-added, generational trends and more</a></li>
<li><a href="https://podcasts.apple.com/us/podcast/anne-marie-roerink-talks-consumer-trends-produce-merchandising/id1585765956?i=1000631239283">Consumer trends, produce merchandising and marketing</a></li>
</ul>

Anne-Marie Roerink on consumer trends, loyalty, holidays, TikTok, merchandising and more

We're delighted to welcome as our guests for this week's episode Nicole Grant, director of customer development, and Rose Palacios, director of shopper marketing and merchandising — both from Driscoll's — for a deep dive on the berry category. Rose and Nicole discuss how broader industry trends are showing up in berries, including private label and supplier brands; value and premium options; conventional and organic product; smaller and larger pack sizes; in-store versus online sales; and more. Given the increasing number of SKUs in the category, Nicole and Rose advocate for increased space for berries and lay out the process of making that business case to retailers. They note that key metrics vary by retailer, and along with growing sales there may also be pressure to increase units (which can influence pack size strategy), market share and more. Rose and Nicole also observe that there's a significant opportunity for category education of the many newer people on sales floors post-COVID, and they give examples of how Driscoll's can come alongside retailers if that's an area they see as a way to get better. Nicole and Rose also share how they got into produce, the kinds of projects they handle in their respective roles, and how their teams collaborate. Hope you enjoy the conversation!

For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion. 

More Playlists


Executive Perspective


Leadership & Training


Produce Manager Perspective

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.

We're delighted to welcome as our guests for this week's episode Nicole Grant, director of customer development, and Rose Palacios, director of shopper marketing and merchandising — both from Driscoll's — for a deep dive on the berry category. Rose and Nicole discuss how broader industry trends are showing up in berries, including private label and supplier brands; value and premium options; conventional and organic product; smaller and larger pack sizes; in-store versus online sales; and more. Given the increasing number of SKUs in the category, Nicole and Rose advocate for increased space for berries and lay out the process of making that business case to retailers. They note that key metrics vary by retailer, and along with growing sales there may also be pressure to increase units (which can influence pack size strategy), market share and more. Rose and Nicole also observe that there's a significant opportunity for category education of the many newer people on sales floors post-COVID, and they give examples of how Driscoll's can come alongside retailers if that's an area they see as a way to get better. Nicole and Rose also share how they got into produce, the kinds of projects they handle in their respective roles, and how their teams collaborate. Hope you enjoy the conversation!
For more episodes featuring marketing and merchandising perspective, <a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/merchandising-marketing-the-produce-retail-podcast">check out this curated playlist</a> for plenty of thought-provoking discussion. 
More Playlists
<ul>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/executive-perspective-the-produce-retail-podcast">Executive Perspective</a>
</li>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/leadership-training-the-produce-retail-podcast">Leadership &amp; Training</a>
</li>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/produce-manager-perspective-the-produce-retail-pod">Produce Manager Perspective</a>
</li>
</ul>
Podcast Background
This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.
Get Involved
The Produce Retail Podcast is hosted by <a href="http://www.linkedin.com/in/ashleynickle">Ashley Nickle</a>, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout <a href="http://www.linkedin.com/in/ashleynickle">on LinkedIn.</a>

Award-winning produce manager John Truncale and merchandising expert Brian Dey

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The Produce Retail Podcast

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