We're delighted to welcome as our guest for this week's episode Matt Quiring, senior vice president of sales and marketing for Nature Fresh Farms, for a deep dive on greenhouse commodities: tomatoes, peppers, cucumbers and strawberries. Matt discusses current trends and opportunities on the horizon for each category; what he's observing as far as growth of branded product sales versus private label; the shrinking middle ground between value offerings and premium offerings; the emerging opportunity of retail media; what he sees retailers that get the most out of category management insights doing differently than their peers; a practical tip on getting more shelf life out of cherry tomatoes on the vine in clamshells; merchandising opportunities for greenhouse commodities; the company's recent, vibrant rebranding of its product lineup; and much more. Enjoy!

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.