The Produce Retail PodcastThe Produce Retail Podcast

Anne-Marie Roerink, principal of 210 Analytics, on what produce can learn from the growth happening in deli

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Merchandising & Marketing — The Produce Retail Podcast

This curated playlist of The Produce Retail Podcast features conversations around in-store and online merchandising and marketing (including seasonal  
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We're delighted to have as our guest on this week's episode of the podcast Anne-Marie Roerink, the principal of 210 Analytics. Anne-Marie is well known in produce and across the broader grocery landscape for her insightful reports and presentations on what's happening in different parts of the store and what's happening in the world of the consumer — how and why they say they're shopping the way they are. In this conversation, Anne-Marie shares the trends she's seeing in deli and prepared foods and what produce can learn from the growth happening in that department, including the opportunity retailers have to capture what would be restaurant trips; the willingness of shoppers to make a separate trip to a different retailer for a specific foodservice offering; how retailers can build the basket during those replacing-a-restaurant-meal occasions; the different ways retailers are delivering convenience through the deli and how departments like produce and meat need to be proactive to collaborate so they don't get skipped when convenience is the priority; why grab-and-go meals like pizza often don't include mushrooms and how creative retailers are making pizzas customizable — and including more produce; how operational realities (and sometimes department silos) present challenges for some of the most aspirational cross-merchandising opportunities; and much more. Enjoy!

For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion. 

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Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. 

 

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  1. The Produce Retail Podcast

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  2. Merchandising & Marketing — The Produce Retail Podcast

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The Produce Retail Podcast

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