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Ash and Kane explore the podcast discovery stats posted on www.thepodcasthost.com all about how people find podcasts and what makes them listen. They discuss the top listener behaviours when they discover your podcast and reveal the things you can do to help people discover you and grow your podcast audience.

KEY TAKEAWAYS

• Google isn’t where people generally search for podcasts, they search in app.
• Think about the person looking for your podcast and what you can do to make this easier.
• Your podcast name and episode titles need to be optimised and explain what your content is.
• Don’t overlook your artwork, is it clear and does it grab attention?
• Your audience grows by impressing people who don’t know you.
• Good guests are important for growth because you are tapping into someone else’s audience.
• The stats suggest the podcast description is one of the first deciders on whether or not something listens to your podcast.

BEST MOMENTS

"It’s getting easier for people to find new podcasts”

“The titles of your episodes need to be SEO stacked”

“If you can tap into somebody else’s audience then you’re onto a winner”

“The way people act and what they say is often very different”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk