Why Podcasters Quit (And How Not To)

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Ash and Kane share how to maintain your enthusiasm when you are struggling to feel motivated podcasting. They talk about how you can stay consistent despite challenges, discuss the importance of discipline over motivation, share strategies for dealing with rejection, and explore whether taking breaks is beneficial.

KEY TAKEAWAYS

Outsourcing challenging aspects of podcasting (like editing) can help maintain enthusiasm and ensure long term consistency
When seeking guests or sponsors, getting rejections is actually a positive sign, it means you're aiming high enough
Treating podcasting as a hobby rather than just a way to make money, can lead to better long term success and motivation
Consistency is key! Showing up regularly, even when you aren’t feeling motivated, leads to better results over time
Guest booking becomes more challenging as your podcast grows, requiring dedicated effort and persistence, plan for this.
Fall in love with the process of podcasting, rather than focusing solely on the outcome
Taking breaks can break momentum and make it harder to return to podcasting
Having a clear "why" beyond monetary gain helps maintain motivation during tough periods

BEST MOMENTS

"If everyone's saying yes, you've just got to look at yourself in the mirror and be like, well, I'm better than this."

"The people that make the most money from podcasting are usually the ones that aren't doing it for money at the start."

"I think seeing a podcast as a hobby is massively underutilised."

"You can't just not turn up to work one day because you don't really fancy it if you're an entrepreneur and you're serious about it."

"If you're going to treat it as a business, treat it as a business in every respect."

"The vast majority of people don't carry on because as soon as you break that routine... you just fill that void that extra time with something else."

VALUABLE RESOURCES

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ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

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Email: podcast@progressiveproperty.co.uk