There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks.
Distraction methods like this one have been used for years and years, but why do they work?
LISTEN ABOVE

Maneesh Deva: How do help our kids handle stress?
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Stephanie Pow: How much should your kids know about your finances?
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Tim O'Connor: What’s the best way for a parent to address a problem at school?
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