There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks.
Distraction methods like this one have been used for years and years, but why do they work?
LISTEN ABOVE

Dr Maneesh Deva: Is it ever okay to digitally track your children?
34:51

Sheridan Eketone: How much extracurricular activity is too much?
36:21

Sara Chatwin: How do you help your teens pick a career?
36:16