Is consumer confidence in the U.S. food supply actually recovering, or are recent outbreaks making things worse? In this episode, Kris Sollid, Senior Director of Research and Consumer Insights at the International Food Information Council (IFIC), breaks down surprising new data from the flagship Food and Health Survey. From tracking historical dips in consumer trust to analyzing real-time shopper reactions during recent produce outbreaks like cyclospora, Kris reveals what consumers actually want from food brands, government regulators and retailers.