Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future purchases.

Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries&rsquo; true differentiators and merge health messaging with emotion to fuel consumers&rsquo; future purchases.

What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.

 

What&rsquo;s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what&rsquo;s next for stakeholders across the fresh produce supply chain.
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The Packer Podcast

The Packer Podcast: Kevin Hamilton on Driving Desire when Marketing Blueberries

The executive director of the Equitable Food Initiative shares how the organization works to promote trust and collaboration among different stakeholders to enact real, tangible progress toward its goals.

The executive director of the Equitable Food Initiative shares how the organization works to promote trust and collaboration among different stakeholders to enact real, tangible progress toward its goals.

The Packer Podcast: Peter O'Driscoll on EFI's Bold Stakeholder Strategy to Unlock Systems Change

Join us for this special episode of The Packer Podcast, sharing some of the most interesting and entertaining answers from our "fresh take" segment.

Join us for this special episode of The Packer Podcast, sharing some of the most interesting and entertaining answers from our "fresh take" segment.

The Packer Podcast: Counting Down The Packer Podcast's Top 5 Moments Of 2025

Hashim Amin, head of grocery and retail for North America at Uber, shares how the company leverages its platform to offer convenience and on-demand services and how its unique marketplace experience competes against Amazon.

Hashim Amin,&nbsp;head of grocery and retail for North America at Uber, shares how the company leverages its platform to offer convenience and on-demand services and how its unique marketplace experience competes against Amazon.

The Packer Podcast: Kevin Hamilton on Driving Desire when Marketing Blueberries

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