Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future purchases.

Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries&rsquo; true differentiators and merge health messaging with emotion to fuel consumers&rsquo; future purchases.

What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.

 

What&rsquo;s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what&rsquo;s next for stakeholders across the fresh produce supply chain.
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The Packer Podcast

The Packer Podcast: Kevin Hamilton on Driving Desire when Marketing Blueberries

Rochelle Bohm of CMI Orchards discusses the threat that extended producer responsibility laws pose to the fresh produce industry and why the high cost of sustainable packaging will be passed on to consumers.

Rochelle Bohm of CMI Orchards discusses the threat that extended producer responsibility laws pose to the fresh produce industry and why the high cost of sustainable packaging will be passed on to consumers.

The Packer Podcast: Why EPRs Could Be One More Nail in the Coffin for Produce Growers

Recently celebrating its 15th anniversary, Gotham Greens co-founder Viraj Puri and new CEO Craig Stevenson discuss moving past proof-of-concept, navigating the recent shakeout CEA, and why the future of the category relies on operational excellence over tech hype.

Recently celebrating its 15th anniversary, Gotham Greens co-founder Viraj Puri and new CEO Craig Stevenson discuss moving past proof-of-concept, navigating the recent shakeout CEA, and why the future of the category relies on operational excellence over tech hype.

The Packer Podcast: What Does the Future Hold for Controlled Atmosphere Agriculture as it Enters its Next Phase

Yiannas joins "The Packer Podcast" to discuss the potential for machine learning to turn food safety from reactive to predictive and its tangible benefits for the fresh produce industry.

Yiannas joins "The Packer Podcast" to discuss the potential for machine learning to turn food safety from reactive to predictive and its tangible benefits for the fresh produce industry.

The Packer Podcast: Kevin Hamilton on Driving Desire when Marketing Blueberries

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