Circana’s Jonna Parker outlines why the fresh produce industry must focus on digital storytelling and rich product data to ensure agentic AI engines seamlessly discover and recommend their items to shoppers.

Circana&rsquo;s Jonna Parker outlines why the fresh produce industry must focus on digital storytelling and rich product data to ensure agentic AI engines seamlessly discover and recommend their items to shoppers.

What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.

 

What&rsquo;s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what&rsquo;s next for stakeholders across the fresh produce supply chain.
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The Packer Podcast

The Packer Podcast: How Fresh Produce Brands Can Prepare for the Agentic Commerce Era

In this episode, Emiliano Escobedo, Executive Director of the Hass Avocado Board, joins host Christina Herrick to discuss the launch of a dedicated avocado conference happening November 18–20 in San Diego. With the U.S. avocado market surpassing 3 billion pounds, Escobedo explains why the category has reached a critical inflection point requiring specialized focus beyond general produce shows. 

In this episode, Emiliano Escobedo, Executive Director of the Hass Avocado Board, joins host Christina Herrick to discuss the launch of a dedicated avocado conference happening November 18&ndash;20 in San Diego. With the U.S. avocado market surpassing 3 billion pounds, Escobedo explains why the category has reached a critical inflection point requiring specialized focus beyond general produce shows.&nbsp;

The Packer Podcast: Building the Future of Avocado Growth with the First-Ever Avocado Conference

Is consumer confidence in the U.S. food supply actually recovering, or are recent outbreaks making things worse? In this episode, Kris Sollid, Senior Director of Research and Consumer Insights at the International Food Information Council (IFIC), breaks down surprising new data from the flagship Food and Health Survey. From tracking historical dips in consumer trust to analyzing real-time shopper reactions during recent produce outbreaks like cyclospora, Kris reveals what consumers actually want from food brands, government regulators and retailers.

Is consumer confidence in the U.S. food supply actually recovering, or are recent outbreaks making things worse? In this episode, Kris Sollid, Senior Director of Research and Consumer Insights at the International Food Information Council (IFIC), breaks down surprising new data from the flagship Food and Health Survey. From tracking historical dips in consumer trust to analyzing real-time shopper reactions during recent produce outbreaks like cyclospora, Kris reveals what consumers actually want from food brands, government regulators and retailers.

The Packer Podcast: Why Americans Are Losing Faith in Food Safety (And How to Fix It)

With 300 truckloads of vegetables crossing the border daily, Richard Lee, executive director of the Ontario Greenhouse Vegetable Growers, outlines why protecting stable access to U.S. consumers directly supports affordable, year-round produce for Canadians.

With 300 truckloads of vegetables crossing the border daily, Richard Lee, executive director of the Ontario Greenhouse Vegetable Growers, outlines why protecting stable access to U.S. consumers directly supports affordable, year-round produce for Canadians.

The Packer Podcast: How Fresh Produce Brands Can Prepare for the Agentic Commerce Era

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