Learn from Vonnie Estes, vice president of innovation for International Fresh Produce Association. She talks about her career trajectory that led to her position today, and the Fresh Field Catalyst Accelerator program she started, how companies can apply and what the benefits are. She also shares her favorite parts of the fast-approaching IFPA Global Show in Anaheim, Calif.

To find resources mentioned in this episode:

• Vonnie Estes on LinkedIn: linkedin.com/in/vonnieestes/
• International Fresh Produce Association: freshproduce.com
• ZAG Technical Services: zagtech.com

To find us:

• Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com.
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