The Interactive Advertising Bureau South Africa has launched the South African Content Creator Charter. According to the Interactive Advertising Bureau South Africa, there is a need for a set of guiding principles that promote ethical and transparent practices in response to the meteoric rise of the South African creator economy. Lead of the Interactive Advertising Bureau South Africa Influencer Marketing Council, Pierre Cassuto joins me on the line to tell us more about the charter…

GUEST: Pierre Cassuto, Lead of the Interactive Advertising Bureau South Africa Influencer Marketing Council