British beauty creator Romani Jade Tulloch, known as Cakeface RJ, transforms her face into celebrity portraits and optical illusions using makeup artistry. Her intricate designs take between five to 24 hours to complete and have garnered viral attention, including reposts from celebrities like Cardi B. She has recently released a colouring book called Anxiety Scribble, featuring her makeup illusions as a form of creative expression and anxiety relief.