Influencer marketing has exploded into a serious revenue stream, but legal awareness hasn't kept pace. Hosts Anirban Chowdhury and Rajesh N Naidu speak to Ishan Johri, Partner, Khaitan & Co, who breaks down who actually bears responsibility when a promotional post goes wrong: the brand, the influencer, or the agency in between. He explains why disclosing a free product matters just as much as disclosing a cash payment, why beauty and health content attracts the most legal complaints, and how SEBI is cracking down on unqualified finfluencers. From copyright grey zones to what a legal notice actually looks like, this is a masterclass in the risks creators overlook.