The rise of “finfluencers”— individuals providing financial advice on social media platforms such as TikTok, Facebook, and podcasts — has led to significant concern, particularly in Australia. Many of these people are not licensed to provide financial advice, yet their followers often act on their suggestions, sometimes with dire consequences.

Vanessa Smith and Nick Fenessy, both Directors at the Bongiorno Group, say the key issue is that advice found online may not be suitable for everyone’s unique financial situation. Younger people, often less financially literate, are particularly vulnerable. While discussing finances and money-saving tips is beneficial, licensed professionals should be the go-to source for tailored advice.

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