The World of Wearable Art is going international. 

The long running fashion show's expanding from its original format and launching a landmark exhibition in celebration of its 40th year. 

Initially set for Wellington's Takina next year, it'll feature more than 50 rarely seen archived pieces in a large-scale, immersive experience. 

WOW Chief Executive Meg Williams says from there, the world is WOW's oyster. 

She told Mike Hosking thanks to social media they have a growing fanbase in the United States, particularly New York, and Asia. 

Williams says they can't take the show everywhere, but they can take the exhibition. 

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