Anyone can make a coffee or a good meal. 

What separates customer service from hospitality is the genuine desire to serve and provide.

True hospitality runs through Ameer El-issa’s veins and his family businesses; Bar Biscotti, Shisha, Knafeh Bakery and The Bearded Bakers.

You’ll hear how important it is to create a genuine experience around your business, attracting and connecting big companies to your own and why making seemingly small adjustments to your business can create a huge impact. 

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