“I’ve taught myself everything - it’s all out there for you to figure out.” This week I’m joined by Isaac John, a former NRL player who has launched a successful clothing business, called YKTR - an acronym for ‘You Know The Rules’. The business started when Isaac was living with other NRL stars Corey Norman and James Segeyaro, and they started making their own t-shirts for fun. It’s since exploded with new ranges released every eight weeks, and over 100 vlogs and podcasts going behind the scenes in their business. We talk about Isaac being completely self taught - from design to websites to marketing - and we dive deep into the YKTR marketing funnel, where every piece of content that Isaac and YKTR makes helps them target their audience and make sales.

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