“I’ve taught myself everything - it’s all out there for you to figure out.” This week I’m joined by Isaac John, a former NRL player who has launched a successful clothing business, called YKTR - an acronym for ‘You Know The Rules’. The business started when Isaac was living with other NRL stars Corey Norman and James Segeyaro, and they started making their own t-shirts for fun. It’s since exploded with new ranges released every eight weeks, and over 100 vlogs and podcasts going behind the scenes in their business. We talk about Isaac being completely self taught - from design to websites to marketing - and we dive deep into the YKTR marketing funnel, where every piece of content that Isaac and YKTR makes helps them target their audience and make sales.

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Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses.

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&ldquo;I&rsquo;ve taught myself everything - it&rsquo;s all out there for you to figure out.&rdquo; This week I&rsquo;m joined by Isaac John, a former NRL player who has launched a successful clothing business, called YKTR - an acronym for &lsquo;You Know The Rules&rsquo;. The business started when Isaac was living with other NRL stars Corey Norman and James Segeyaro, and they started making their own t-shirts for fun. It&rsquo;s since exploded with new ranges released every eight weeks, and over 100 vlogs and podcasts going behind the scenes in their business. We talk about Isaac being completely self taught - from design to websites to marketing - and we dive deep into the YKTR marketing funnel, where every piece of content that Isaac and YKTR makes helps them target their audience and make sales.
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Follow Mark Bouris on&nbsp;<a href="https://www.instagram.com/mark_bouris/">Instagram</a>,&nbsp;<a href="https://au.linkedin.com/in/markbouris">LinkedIn</a>&nbsp;&amp; <a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ">YouTube.</a>
Want to grow your business and stay ahead of the pack? <a href="https://mentored.com.au/homepage/learn/masterclasses/">Access Mark Bouris' Masterclasses</a>.
Got a question or comment for Mark? <a href="mailto:support@mentored.com.au">Send an email</a>.&nbsp;

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here.  Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into...

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