After graduating from uni and entering the corporate world, high school mates Robin McGowan and James Wakefield struggled to find suits and shirts that not only fit well but didn’t break the bank. So in 2011, they launched InStitchu, selling made-to-measure menswear at an affordable price. I talk to Robin and James about how they made their idea a reality without any experience in the fashion industry and how automated technology has become the backbone of their business, allowing them to cut down on production times and keep their overheads down.

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