What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.

Two Culinary Icons: Martha Stewart & Donna Hay on Recipes, Style & Coastal Entertaining
38:34

How to Negotiate Your Worth with Mika Brzezinski
42:15

The Golden Age of Entrepreneurship with Shopify President Harley Finkelstein
48:24