What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.

What makes a brand spend $8&ndash;10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.

In my new podcast, I’m sitting down with fascinating people from all walks of life - business icons, entrepreneurs, artisans, old friends and new friends. They all have one thing in common: they inspire and intrigue me. And I think they will inspire and intrigue you!  
Tune in each week for these intimate, in-depth, probing conversations. You’ll learn something new in every episode.

In my new podcast, I’m sitting down with fascinating people from all walks of life - business icons, entrepreneurs, artisans, old friends and new friends. They all have one thing in common: they inspire and intrigue me. And I think they will inspire and intrigue you!   Tune in each week for these intimate, in-depth, probing conversations. You’ll learn something new in every episode.

The Martha Stewart Podcast

She’s done it all. TV, magazines, the web, radio and more. But you’ve never heard Martha Stewart like this: intimate, in-depth, probing interviews with some of the most fascinating people in the world. Some you’ve heard of — some you haven’t. But they all have an important thing in common: they’re at the top of their fields. And they’ve never encountered an interviewer quite like Martha.

She&rsquo;s done it all. TV, magazines, the web, radio and more. But you&rsquo;ve never heard Martha Stewart like this: intimate, in-depth, probing interviews with some of the most&nbsp;fascinating people in the world. Some you&rsquo;ve heard of&nbsp;&mdash; some you haven&rsquo;t. But they all have an important thing in common: they&rsquo;re at the top of their fields. And they&rsquo;ve never encountered an interviewer quite like Martha.

The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c45ead89-4ff8-4061-9660-b3f500f1601a/transcript

Martha is heading to Milan to dive into the wild world of Olympic figure skating, and who better to show her the ins and outs than former Olympic skater Johnny Weir? In this episode, Johnny breaks down everything we'll need to know about this year's competition: the big names on the American team, tricks and techniques to watch for, and—of course—how to travel to the Olympics in style. 

 

Martha is heading to Milan to dive into the wild world of Olympic figure skating, and who better to show her the ins and outs than former Olympic skater Johnny Weir? In this episode, Johnny breaks down everything we'll need to know about this year's competition: the big names on the American team, tricks and techniques to watch for, and&mdash;of course&mdash;how to travel to the Olympics in style.&nbsp;
&nbsp;

Martha is heading to Milan to dive into the wild world of Olympic figure skating, and who better to show her the ins and outs than former Olympic skater Johnny Weir? In this episode, Johnny breaks down everything we'll need to know about this year's competition: the big names on the American team, tricks and techniques to watch for, and—of course—how to travel to the Olympics in style. 

An Olympic Figure Skating Cheat Sheet with Johnny Weir

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/13c2cc96-6f32-4638-8acb-b3ee011b89b7/transcript

The biggest month in sports is here—from the Super Bowl to the 2026 Winter Olympics—and one voice will be at the center of it all. Mike Tirico, the face of NBC Sports, joins Martha to preview Super Bowl LX, shares what to watch in Milan, and discusses which athletes are poised to bring home the gold. Don’t miss this behind-the-scenes look at the moments that will define the season.

The biggest month in sports is here&mdash;from the Super Bowl to the 2026 Winter Olympics&mdash;and one voice will be at the center of it all. Mike Tirico, the face of NBC Sports, joins Martha to preview Super Bowl LX, shares what to watch in Milan, and discusses which athletes are poised to bring home the gold. Don&rsquo;t miss this behind-the-scenes look at the moments that will define the season.

Super Bowl and Winter Olympics Sneak Peek with NBC Sports’ Mike Tirico

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/462100ef-0073-432b-bb92-b3e8003b4b6c/transcript

In today's episode, Martha is joined by "Queen of Hoops" Jennifer Fisher, whose jewelry designs have attracted celebrity fans like Jennifer Lopez, Rihanna, and Hailey Beiber. But, she's also expanded her business endeavors into the world of clean eating and healthy living with her seasoned salts and new cookbook, "Trust Your Gut." Jennifer and Martha discuss the evolution of a business and how to choose the foods that make us feel better—and still taste delicious.

In today's episode, Martha is joined by "Queen of Hoops" Jennifer Fisher, whose jewelry designs have attracted celebrity fans like Jennifer Lopez, Rihanna, and Hailey Beiber. But, she's also expanded her business endeavors into the world of clean eating and healthy living with her seasoned salts and new cookbook, "Trust Your Gut." Jennifer and Martha discuss the evolution of a business and how to choose the foods that make us feel better&mdash;and still taste delicious.

Clean Eating Doesn't Have to be All or Nothing with Jewelry Designer Jennifer Fisher

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/52240c8f-02a1-40ab-93fc-b3e101741d45/transcript

The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham

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