Emma Grede is no stranger to hard work – from her first newspaper route at age 13, to the talent and marketing agency she launched at 26, and her hand in the wildly successful Good American and SKIMS brands, Emma is not afraid of the hustle. Fresh from the launch of her newest brand, Off Season, with Kristin Juszczyk, she talks to Martha to talk about building a business - finding talent, listening to instincts, protecting a brand as it grows, and the myth of “work-life balance.” Spoiler alert – these two entrepreneurs find a lot of common ground.