Join Nick Constantino on-location as he interviews Todd Rushing of Concentrics Restaurant Group. Celebrating 20 years of culinary excellence, Todd shares his journey, the evolution of Two Urban Licks, and insights into creating unforgettable dining experiences. Discover how traditional cooking methods and innovative design have shaped their success and influenced Atlanta's restaurant scene. Key Takeaways Todd Rushing's journey from youth restaurant jobs to co-founding Concentrics Restaurant Group. The challenges faced by the current restaurant industry, including inflation and rising costs. The importance of creating memorable dining experiences and investing in employees. How traditional cooking methods and innovative restaurant design contribute to success. The transformation of their restaurant space and the influence of the Beltline project. The network of successful chefs and culinary professionals who began their careers with Concentrics.

Join Nick Constantino on Marketing MadMen as he interviews Brian McGowan, President and CEO of Centennial Yards. Discover how this $6 billion, 50-acre mixed-use development will transform downtown Atlanta. Learn about Brian's journey from working with Barack Obama and Arnold Schwarzenegger to leading this monumental project, and explore the impact of Centennial Yards on Atlanta's future. Key Takeaways Centennial Yards is a $6 billion, 50-acre mixed-use development in downtown Atlanta. The project will include hotels, apartments, office spaces, and new streets, connecting isolated neighborhoods. Public transit and infrastructure improvements are key components of the project. Centennial Yards aims to enhance downtown's appeal and support major events like the Super Bowl and World Cup. Brian McGowan's background in economic development and leadership has uniquely positioned him to spearhead this transformative project.

Join Nick Constantino on The Marketing MadMen as he sits down with Lauren Andrews, the dynamic founder of EVSO. Lauren's impressive journey from her roots in family business ownership to creating her own event solutions company offers invaluable insights. From learning client hospitality at the Ritz Carlton to mastering the art of high-stakes event management, Lauren shares her experiences with hosting celebrities, launching products, and managing large-scale events. Tune in for a fascinating discussion on elevating event management, understanding the importance of early planning, and mastering effective communication.

In this episode of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Dr.  Shah discusses the shift from creative-focused marketing to data-driven and technology-driven strategies, the importance of social media, and the need for responsible marketing. The conversation highlights the value of continuous learning and unlearning, and how marketers can adapt to the rapidly changing industry. Key topics include the role of social media listening, connecting, and publishing, as well as the significance of understanding consumer psychology and economics in marketing. Key Takeaways The evolution of marketing education over the past decade The shift from creative to data-driven and technology-driven strategies The importance of social media in modern marketing Responsible marketing and its impact on consumers Continuous learning and unlearning for marketing professionals The role of consumer psychology and economics in marketing

In this episode of Marketing MadMen, Nick Constantino and Chef Arnaldo Castillo of Tio Lucho's explore Peruvian cuisine. Chef Castillo highlights common misconceptions about Peruvian food, sharing his journey from starting in the restaurant industry at age 15 to creating the La Chingana pop-up during quarantine, and ultimately opening Tio Lucho's. They discuss the Atlanta pop-up scene and the importance of strategic planning, marketing, and understanding restaurant operations. Chef Castillo aims to create generational wealth for his family, inspired by his godparents in Northern Peru. The menu at Tio Lucho's blends contemporary and traditional Peruvian flavors, incorporating local produce. They delve into the complexities of dishes like Hamachi Tiradito, corn fritters, and slow-poached octopus, emphasizing the blend of cultural influences. They also explore Chifa cuisine, a Chinese-Peruvian fusion, and Picarones for dessert. The conversation touches on marketing strategies and the impact of winning a James Beard award. Chef Castillo offers tips for visiting Lima, recommending Chinatown, catacombs, and top restaurants. Nick shares his experiences in Lima, highlighting major attractions and exceptional dining. He enjoyed meals at Kjolle, Materia, and Primos, and explored Nikkei cuisine at Osaka. Lima's cocktail culture, especially at Carnival, was a delightful surprise. Overall, the trip was rich in culinary and cultural experiences, showcasing Lima's vibrant history, diverse influences, and exceptional food.

In this episode of Marketing MadMen, Nick Constantino sits down with Tom DiGregorio, the founder of Aquaguard, to explore successful marketing strategies and the importance of brand building. They discuss the urgency of addressing water damage, the complexities of foundation repair, and the critical differences between damp proofing and waterproofing. Tom shares his experiences transitioning from Yellow Pages to digital marketing and emphasizes the value of building a strong team and company culture. Tune in to hear valuable insights on scaling a business and creating long-term brand awareness.

In this episode Nick is joined by Amanda Sypherd from the American Bible Society. They discuss the Hero Squad program, which provides military families with age-appropriate Bibles and activities to help children cope with the unique challenges they face. The conversation covers the mental health benefits of religious communities, the enduring relevance of the Bible, and personal stories of faith and resilience. Key Takeaways Hero Squad Program: Provides military families with age-appropriate Bibles and activities to support mental health and family bonding. Mental Health Benefits: Being part of a religious community can significantly improve mental health outcomes. Personal Stories: Faith and community play crucial roles in overcoming life’s challenges. Enduring Relevance of the Bible: The Bible’s stories and messages continue to resonate and provide comfort. Community Support: The importance of spreading the word and supporting military families through programs like Hero Squad. Join Nick Constantino on Marketing MadMen as he talks with Amanda Sypherd from the American Bible Society about the Hero Squad program. Discover how this initiative supports military families by providing age-appropriate Bibles and activities to help children cope with unique challenges. Learn about the mental health benefits of religious communities, hear personal stories of faith and resilience, and understand the enduring relevance of the Bible. Don’t miss this insightful conversation! Explore how the Hero Squad program by the American Bible Society supports military families with age-appropriate Bibles and activities. Learn about the mental health benefits of religious communities and hear personal stories of faith and resilience in this episode of Marketing Mad Men with Nick Constantino.

Join us as we dive into the world of premium ready-to-drink cocktails with James Urycki, the mastermind behind Wolf and Spirit Cocktail Company. Discover how they blend culinary arts and science to create luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their journey, the challenges they face in the competitive market, and their vision for the future. https://www.nick-constantino.com/crafting-premium-cocktails/ Explore the journey of Wolf and Spirit Cocktail Company as founder James Urycki shares their innovative approach to creating premium ready-to-drink cocktails. Learn about their market strategy, commitment to quality, and vision for the future. Key Takeaways Innovative Approach: Combining culinary arts and science to create unique, high-quality cocktails. Market Strategy: Launching in Atlanta with plans for expansion, focusing on direct consumer engagement. Quality and Detail: Emphasis on using premium ingredients and advanced techniques. Brand Story: Authenticity and resilience inspired by the founders’ experiences during COVID-19. Consumer Experience: Targeting individuals who appreciate high-quality, experiential products. Welcome to our deep dive into the world of premium ready-to-drink cocktails with Wolf and Spirit Cocktail Company! In this episode, founders James Ricky and Amara Boros share their journey of creating luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their innovative approach, market strategy, and commitment to quality. Whether you’re a cocktail enthusiast or just curious about the industry, this video offers valuable insights and inspiration. Don’t forget to like, comment, and subscribe for more content on craft cocktails and the beverage industry!”

In this episode, meet Fintech & SaaS Marketing Executive Jennifer Lemming. Hear about taking a principled approach to marketing and how a disciplined alignment of strategy with core values benefits organizations as well as product integrity.

Join Nick Constantino on the MarketingMad Men as he interviews Greg Spencer, owner of Toccoa House Properties. Greg shares his journey from a master’s degree in planning to building a successful mountain retreat in Blue Ridge, GA. Learn about his hands-on approach to home inspections, the challenges he faced, and his philosophy of patience and passion in property development. Discover how personal experiences and community changes have shaped his vision and success. Key Takeaways: Hands-On Approach: Greg’s client-involved method in home inspections builds trust and transparency. Learning from Experience: Extensive experience in inspections informed his property development approach. Patience and Passion: Emphasizing a slow, deliberate approach over quick financial gains. Influence of Personal Experiences: Visits to places like Timberline Lodge influenced his design choices. Community Evolution: Reflecting on the changes in Blue Ridge, GA, post-1996 Olympics. Keywords: Greg Spencer Toccoa House Properties Blue Ridge Marketing Mad Men Nick Constantino Home inspections Property development Patience and passion Community change Mountain retreat

Join hosts Nick Constantine and Trip Jobe as they dive into the vibrant world of food and wine with Jaamy Zarnegar, founder of Kitty Dare, and Chef Giuseppe Esposito. Discover the rich diversity of Mediterranean cuisine and the unique dining experience offered at Kitty Dare. Key Takeaways The diversity within Mediterranean cuisine, from Greek to Moroccan influences. Jaamy Zarnegar’s extensive experience in the restaurant industry. Chef Giuseppe Esposito’s culinary journey and the regional diversity of Italian cuisine. The importance of fresh herbs and regional ingredients in Italian cooking. The unique dining experience and community focus of Kitty Dare. Marketing strategies for restaurants and the importance of regular customers. Kitty Dare, Mediterranean cuisine, restaurant industry, Jaamy Zarnegar, Chef Giuseppe Esposito, Italian cuisine, fresh herbs, regional ingredients, community restaurant, marketing strategies, regular customers. In this episode of “Marketing MadMen,” hosts Nick Constantine and Trip Jobe explore the culinary delights of Kitty Dare with founder Jaamy Zarnegar and Chef Giuseppe Esposito. They discuss the rich diversity of Mediterranean cuisine, Jaamy’s extensive experience in the restaurant industry, and Giuseppe’s culinary journey. The conversation highlights the importance of fresh herbs and regional ingredients in Italian cooking and the unique dining experience offered at Kitty Dare. The episode also delves into the restaurant’s community focus and effective marketing strategies.

Join the Marketing Mad Men as they dive into the entrepreneurial journey of Jed Strange, founder of Gather Grills. Discover how a pandemic hobby turned into a thriving business, the challenges of raising investment, and the strategic marketing plans that are setting Gather Grills apart in a crowded market. https://www.nick-constantino.com/from-fire-pits-to-gather-grills/ Key Takeaways: Origin Story: How Gather Grills was born from a pandemic hobby. Investment Journey: The importance of involving investors early and lessons from Kickstarter campaigns. Marketing Insights: Strategies for content creation, influencer partnerships, and building a strong brand presence. Product Development: The iterative process of creating a unique grill and plans for a smaller, portable version. Business Scalability: Exploring potential verticals and the balance between profit margins and volume. Gather Grills, Jed Strange, entrepreneurial journey, pandemic business, grilling culture, investment, Kickstarter, marketing strategy, direct-to-consumer, product development

Dive into the compelling conversation between marketing experts Nick Constantino and Heather Heydet as they explore the transformative power of strategic marketing. From aligning company culture with business objectives to understanding the pivotal role of value over price, this discussion unveils the essential components for scaling a business and fostering a growth mindset. Discover how transparency, employee empowerment, and a focus on long-term strategy can drive both revenue and EBITDA growth. Key Takeaways: Proactive Strategy: A successful business strategy requires proactive planning, including short-term, medium-term, and long-term goals. Value Over Price: Competing on value rather than price leads to sustainable growth and reduces dependency on sales personnel. Employee Engagement: Engaging all employees in the company’s growth strategy fosters a culture where everyone contributes to success. Transparency and Trust: Openly sharing information, including financials, builds trust and drives better performance from teams. Marketing as an Investment: Viewing marketing as an investment rather than an expense is crucial for achieving significant growth. Strategic Marketing, Business Growth, Employee Engagement, Value Proposition, Company Culture, EBITDA, Business Strategy, Marketing Investment, Client Readiness, Sales Integration, Customer Rationalization, Proof Points, Competitive Differentiation https://www.nick-constantino.com/fueling-business-growth-and-employee-engagement/

This episode of “Marketing Madman” delves into the relationship between food quality and capitalism, the importance of education in making healthy food choices, and the benefits of traditional cooking methods. Chef Boyan shares his personal journey and insights into the food industry, advocating for organic, scratch-cooked meals. Key Takeaways: Capitalism’s focus on profit can negatively impact food quality and health. Education is crucial in empowering individuals to make healthier food choices. Traditional cooking methods and family involvement in meal preparation are beneficial. Organic, scratch-cooked meals can lead to a healthier lifestyle. Personal choices, such as opting for organic coffee, can make a significant difference. Food Quality, Capitalism, Health, Education, Organic Cooking, Traditional Methods, Family Cooking, Holistic Chefs of America, Chef Boyan https://www.holisticchefsofamerica.com/team

Dive into the dynamic world of the NFL with former NFL player Brian Finneran.  Discover how the league has transformed into a marketing juggernaut, the role of video games like Madden NFL in fan engagement, and the potential for international expansion. Gain personal insights from Finneran’s career and the impact of sports on community and business. https://www.nick-constantino.com/nfls-marketing-evolution/ Key Takeaways: The NFL’s marketing strategies have evolved, making it a powerhouse in the sports industry. Player personalities and personal branding play a significant role in the league’s success. Video games and sports betting are changing the landscape of fan engagement. The NFL is considering international expansion, with potential challenges and opportunities. Streaming services are affecting how fans access games, leading to innovative viewing experiences. NFL, Marketing, Brian Finneran, Madden NFL, Sports Betting, Fan Engagement, Personal Branding, Arthur Blank, International Expansion, Streaming Services, Atlanta Falcons, Community Impact.

Dive into the dynamic world of golf and entrepreneurship with PGA golfer Jamie Arnold on the Marketing Madmen podcast. The crew explores Jamie’s journey from the corporate world to founding Golf House Academy, the impact of golf’s evolution on business, and practical tips for both the boardroom and the fairway. Key Takeaways: Transitioning from corporate life to entrepreneurship can lead to fulfilling opportunities in passion areas like golf. The costs associated with being a PGA player are often misunderstood, with expenses incurred even on tours other than the PGA Tour. Golf House Academy was founded to make golf accessible to all, removing barriers like expensive memberships and strict dress codes. The future of golf may see a divergence from traditional paths, with new formats like LIV Golf introducing entertainment elements to the sport. For amateur golfers, mastering the basics like grip and alignment can lead to significant improvements in their game Golf, Entrepreneurship, PGA, Golf House Academy, Sports Business, Corporate Events, Golf Coaching, Accessibility in Golf, Golf Technology, Amateur Golf Tips.

The show features a comprehensive discussion on the state of the marketing industry with Brooke MacClean from MarketWake. The conversation covered the emergence of intermediaries in agency-CEO relationships, the need for a balance between creativity and data analytics, and the challenges of short-term contracts and industry fragmentation. The importance of building strong client relationships and the benefits of in-person meetings were also emphasized. Brooke advocated for selective client partnerships and strategic growth, highlighting the limitations of AI and the value of human insight in marketing. The acquisition of Punch List, a collaboration tool, was discussed as a strategic move to streamline project management and improve efficiency. The hosts and Brooke also speculated on the potential impact of an economic downturn on various sectors, with concerns about the restaurant and banking industries. They stressed the need for agencies to be transparent about their capabilities and to avoid roles like “fractional CMO,” which may lack commitment. Overall, the show called for leadership, collaboration, and a forward-thinking approach to navigate the complexities of the marketing landscape. Key Takeaways: The importance of balancing creativity with data analytics in marketing. Strategies for navigating potential economic downturns and their impact on different sectors. The role of strong client relationships and the benefits of in-person meetings. Insights into the acquisition of Punch List and its benefits for project management. The concept of “fractional CMO” and the challenges it presents. Keywords: Marketing Strategy, Client Relationships, Economic Downturn, Creativity, Data Analytics, Project Management, Collaboration Tools, Agency Fragmentation, Marketing Industry, Punch List, MarketWake, Fractional CMO https://www.nick-constantino.com/unveiling-the-marketing-matrix/

Dive into the dynamic world of marketing with Jeff Jenkins, as he shares his journey from biochemistry to CMO, his international marketing experiences, and the innovative strategies at Taco Bell and Carters. Explore the evolving role of CMOs, the impact of AI on marketing, and the importance of brand adaptability across generations. Key Takeaways: The role of CMOs is evolving, with a renewed focus on balancing immediate sales and long-term brand building. Understanding local culture and consumer behavior is crucial for international marketing success. Innovative digital strategies, like Taco Bell’s ordering app, are reshaping consumer engagement. Carters’ omnichannel approach and focus on tactile experiences cater to the needs of modern parents. AI is poised to revolutionize marketing, but it’s still in its nascent stage with limitations. Continuous testing and data utilization are key to optimizing marketing strategies. Brands must adapt to stay relevant across generations, with Gen Z now emerging as a significant consumer base. Embracing risk is essential for brands to reinvent themselves and remain competitive. Marketing Strategy, CMO Insights, Retail Evolution, Brand Marketing, Performance Marketing, AI in Marketing, Omnichannel Retail, Consumer Engagement, Digital Transformation, Generational Branding.

Description: Join us with guest Todd Brown, Vice President, Marketing Strategy & Enablement at Fiserv. We talk about the journey to being your full self and how that honesty can translate to success in business and in life.

Title: “Inside Hospitality: Cesar Wurm’s Journey to IHG’s Premium Brands” Description: Join us as we dive into the dynamic world of hospitality with Cesar Wurm, VP of Commercial Premium Brands at IHG. Discover Cesar’s unique path from a rooms division intern to a marketing maestro, the evolution of IHG’s premium brands, and the innovative strategies behind their loyalty program revamp. Tune in for an insightful conversation on the nuances of hospitality marketing and the power of listening to your customers. Keywords: Hospitality Industry Marketing Strategies IHG Premium Brands Loyalty Programs Career Growth Customer Engagement https://www.nick-constantino.com/inside-hospitality/

- Google algorithm leak revealed over 600 pages of code, providing insights into how website rankings are determined - Link building has diminished in importance, with Google now emphasizing content quality and freshness - Businesses should focus on creating unique, relevant, engaging content that provides value to users - User engagement metrics like bounce rate and session duration signal website authority and impact rankings - Google Analytics provides valuable data to understand user behavior and optimize digital marketing strategies - Having a clear call-to-action, internal linking, and engaging content is important for SEO - Web pages should be optimized with aligned titles, headings, descriptions, and images for search visibility - Businesses should create dedicated pages for each product/service with unique, focused content - AI and technology have made it easier for small businesses to create high-quality content - Service-based businesses should have individual pages for each offering, highlighting the problems solved and locations served - For plumbing/home services, create pages targeting specific issues like water heater repair, toilet installation, leak detection The 3 key learnings that are likely surprising to the listener are: The diminishing importance of link building in favor of content quality in Google's algorithm. The need for businesses to focus on creating unique, relevant, and engaging content that provides value to users, rather than gaming the algorithms. The importance of user engagement metrics and leveraging tools like Google Analytics to optimize digital marketing strategies. Deciphering the Google Algorithm Leak, Reverse Engineering Google's Ranking Factors, Importance of AI Prompt Engineering, Engaging with Content: A Conversion Strategy, Optimizing Your Web Page for Search, Optimizing Website Pages for Search Visibility, Optimizing Product Pages for Search Visibility, Advice for Improving Service-Based Website, Optimizing Your Plumbing Website for Common Issues, Optimizing Website Pages for SEO, Optimizing Website Structure for Better Visibility, Balancing Paid and Organic Strategies, Effective SEO Strategies for Website Success, Building 6-7 Figure Websites in 30-60 Days Chris Williams, an SEO expert with 14 years of experience and a 100% success rate in getting clients ranked on the first page, discusses the recent Google algorithm leak. The leak, which contained over 600 pages of code and details, has provided valuable insights into how Google's algorithms work to determine website rankings. While the leak confirmed some existing theories about ranking factors, it also revealed new information, such as the diminishing importance of link building in favor of content quality. As an experienced SEO professional, Chris provides valuable context and analysis on the significance of this leak and how businesses can leverage this knowledge to improve their online presence and visibility. The speakers discuss how the importance of link building for SEO has diminished over the years, with Google now placing more emphasis on the quality and freshness of content. They note that Google is actively working to prevent the "gaming" of their algorithms, and that simply using AI to generate and post content is no longer an effective strategy. Instead, the focus should be on creating unique, relevant, and engaging content that provides value to users. The speakers also highlight the importance of user engagement metrics, such as bounce rate and session duration, in determining a website's authority and ranking. The speakers discuss how businesses can leverage Google Analytics to understand user behavior on their website and optimize their digital marketing strategies. They explain that Google Analytics provides valuable insights into what users are doing when they land on a website, which can then be used to improve the website's user experience and drive more conversions. The speakers also highlight the importance of having a clear call-to-action, internal linking, and engaging content to signal to search engines that the website is providing valuable information to users. Overall, the discussion emphasizes the power of data-driven decision-making and the benefits of using tools like Google Analytics to enhance a website's SEO performance. The speakers discuss the importance of optimizing web pages for search engine visibility, using tools like Yoast or All-in-One SEO. They emphasize the need to closely align the page content with the title, headings, meta descriptions, and images to provide a cohesive and relevant experience for users. The speakers caution against getting distracted and covering multiple topics on a single page, instead recommending a focused approach that hyperlinks to additional pages for related content. They acknowledge that this level of optimization can be time-consuming, but argue it is necessary to compete with larger companies that invest heavily in SEO. The speakers discuss the importance of having a well-structured and optimized website for businesses, especially those with a range of products or services. They emphasize the need for each product or service to have its own dedicated page with a unique title, description, and relevant media like images and videos. The speakers highlight how advancements in AI and technology have made it easier for small businesses to create high-quality content without significant resources. They provide specific advice for service-based businesses, suggesting they create individual pages for each service they offer, focusing on the specific problems they solve and the locations they serve. The speaker discusses the importance of creating a comprehensive website with dedicated pages for each of a plumbing or home services business's offerings. They emphasize that customers typically search for specific problems, like a "busted pipe," rather than just the general service. By creating individual pages for issues like water heater repair, toilet installation, and leak detection, the business can ensure their website is optimized for these targeted searches and provide the relevant information and solutions customers are looking for. The speaker advises organizing these service pages under a main "Services" section of the website, with clear links and visuals to guide users to the right page for their needs. This strategic approach helps the business get found online and address customer problems effectively. The speakers discuss the challenges of relying solely on paid advertising, as costs can quickly escalate as more competitors enter the market. They emphasize the importance of balancing paid and organic strategies, with SEO being an essential operational cost, not just a marketing expense. The speakers caution against quick-fix AI solutions for SEO, as they can do more harm than good. Instead, they recommend taking the time to create quality content and work with reputable SEO experts who can deliver measurable results. The key message is to approach digital marketing strategically, with a focus on long-term, sustainable growth. In this podcast dialogue, the speakers discuss the importance of building high-quality websites and earning positive reviews to achieve success in the digital marketing space. They highlight the experiences of their clients, such as Total Massage Gun and Choice Signature Luxury Rental, who have seen impressive growth and revenue through their online presence. The speakers emphasize the value of authentic, Google-approved reviews and caution against the use of fake reviews, which can ultimately hurt a business's performance. They also touch on the speed at which websites can now achieve first-page rankings, thanks to advancements in Google's AI and algorithms. Overall, the conversation provides valuable insights for business owners looking to leverage the power of digital marketing to drive their success.

Description: Join the Marketing Madmen, Nick Constantino and Trip Jobe, as they dive into the intoxicating world of wine marketing with Beth Nowak and Michael Smith from Copper Cane Wines. Discover the blend of tradition and innovation that makes Joe Wagner’s wines a hit and learn how the hospitality industry is adapting to the evolving tastes and expectations of today’s consumers. Key Takeaways: Joe Wagner’s entrepreneurial journey and his innovative approach to winemaking. The significance of understanding and catering to the evolving American palate. The importance of creating memorable experiences in the hospitality industry. The need for strategic portfolio management and brand evolution to meet customer needs. The shift towards unique and flexible hospitality experiences influenced by platforms like Airbnb. Keywords: Wine Marketing, Joe Wagner, Copper Cane Wines, Hospitality Industry, Customer Experience, Brand Evolution, American Palate, Pinot Noir, Entrepreneurial Spirit, Marketing Strategies.

Dive into the dynamic world of pickleball and the entrepreneurial spirit of Michael Gottfried, founder of PCKL, in our latest podcast episode. Discover the strategies that transformed a passion for manufacturing into a thriving sports equipment brand, and explore the marketing insights that are shaping the future of this rapidly growing sport. Key Takeaways: Pickleball’s explosive growth is creating new opportunities in sports marketing and equipment manufacturing. Michael Gottfried’s manufacturing expertise was pivotal in establishing PCKL as a leading brand in pickleball equipment. Understanding product-market fit and customer needs is crucial for effective marketing and product development. The importance of brand identity and adaptability in a competitive market cannot be overstated. Pickleball is poised for continued growth, with community engagement and accessibility at its core. Keywords: Pickleball, PCKL, Michael Gottfried, Sports Marketing, Brand Building, Entrepreneurship, Product Development, Community Engagement, Competitive Market, Sports Equipment.

Join host Moira Vetter and guest Zakia "Kia" Holland, VP Brand Marketing of Sony Pictures Television. They discuss how Kia's path led her to the exciting world of entertainment marketing, the importance of taking time to reflect, and focusing on the things that matter.

Join Nick Constantino on Marketing Madmen as he and Josh Nelson, CEO of Nelson Elder Care Law, slice through the complexities of elder law in Atlanta. Discover the genuine care and smart strategies that set Nelson Elder Care Law apart in a bustling market. Key Takeaways: Elder law is more than contracts; it’s about understanding and navigating the fine print of life. Josh Nelson offers a unique approach by providing essential legal documents for free, emphasizing education over intimidation. Medicare isn’t all-encompassing; Medicaid could be the crucial support many overlook. In the digital age, having immediate access to important legal documents on your smartphone is key. Quality trumps quantity in the competitive elder law market of Atlanta; authenticity is paramount. Nelson Elder Care Law stands out by crafting personal life stories, not just legal documents, fostering trust and building lasting relationships.

Moira sits down with guest Cesar Wurm, VP of Commercial Premium Brands at IHG Hotels. Moira and Cesar share a heartfelt conversation about rebirth and rebranding, both professionally and personally, and how adversity often brings opportunity.

Join the Marketing Mad Men as they delve into the transformative world of branding with Brett Player of Play Agency. Discover the art of efficacious design, the emotional power of packaging, and the future of sustainability in marketing. Tune in for a session that blends the artistry of design with the precision of marketing analytics, and learn how to tell your brand’s story in a way that resonates with today’s eco-conscious audience. Branding Design Sustainability Marketing Analytics User Experience Emotional Connection Packaging Design Logo Development Marketing Trends Digital Transformation

In this episode, Nick Constantino interviews Cassius Butts, an entrepreneur, business leader, and educator. Cassius shares insights from his diverse upbringing and experiences, emphasizing the importance of embracing different perspectives and the "grind and grit" required for entrepreneurship. The conversation explores how their backgrounds influenced their career paths, with one speaker initially wanting to be an industrial-organizational psychologist but realizing the value of understanding human motivation for effective leadership They discuss the significance of building rapport, finding common ground, and diversifying one's experiences for success. The speakers reflect on how their grandfather's involvement in local politics inspired them to pursue a career in government, aiming to positively influence people while avoiding partisan politics. They share their experiences navigating urban development and housing policies at HUD during the Bush administration, highlighting the importance of financial literacy and addressing the challenges faced by marginalized communities The conversation also touches on the resilience and opportunities for growth that can arise from navigating adversities, using examples like New Orleans' recovery from natural disasters. Thasunda Brown Duckett, the first African-American Administrator of the Small Business Administration (SBA), discusses the critical role small businesses play in the US economy and how the SBA supports access to capital for these businesses. Overall, the episode emphasizes the power of perseverance, bipartisanship, community engagement, and leveraging existing resources to empower small businesses and minority-owned enterprises Chapters 00:02:56 - Trailblazing the SBA as the First African-American Administrator 00:19:06 - Navigating the Political Landscape: A Bipartisan Approach 00:21:03 - Scaling a Business: Strategies for Growth and Community Engagement 00:27:19 - Thriving Through Challenges: Helping Businesses Scale 00:32:20 - From Podcast to Published: My Book Tour Journey 00:39:44 - Teaching at Morehouse: Lessons Learned 00:45:06 - Fixing the Education System: Bridging the Skills Gap 00:46:26 - Nurturing Competitive Spirit in Education Key Lessons  The importance of embracing different perspectives and diverse backgrounds in shaping one's entrepreneurial journey and leadership approach. The "grind and grit" of entrepreneurship, which Cassius Butts now imparts to his students as an educator, highlighting the value of resilience in navigating challenges. The speakers' involvement in politics and government, and how their experiences in the public service have influenced their career paths and leadership style.

This episode features a meaningful discussion with Scott Johnson, the founder of The Warrior Alliance, about the organization’s efforts to support veterans. The hosts, Nick Constantino and Ed Kennedy, facilitated a conversation that shed light on the challenges veterans face when transitioning to civilian life and the common misconceptions about them. Scott shared his personal journey and the pivotal experiences that led him to establish The Warrior Alliance, particularly his involvement with a double amputee veteran named Cedric during the Boston Marathon. The episode highlighted the generational changes in how veterans are perceived, from the celebrated returnees of World War II to the stigmatization post-Vietnam. It underscored the importance of a continuum of care for veterans, as they often encounter a complex web of issues that can escalate without comprehensive support. The Warrior Alliance’s innovative approach involves engaging with service members before their military discharge, offering a network of various service providers to address their multifaceted needs. Furthermore, the conversation delved into the marketing strategies necessary to effectively communicate and support veteran organizations. The upcoming radio show, supported by the Atlanta Braves Foundation, aims to broaden the reach of veteran support messages through radio and other media forms like podcasts and videos. This initiative is designed to use radio as a starting point to disseminate information and empower veterans, ensuring widespread access to resources and support.

In this episode Nick and Trip take questions from listeners.  We cover budgets, the different marketing channels, full-proof strategies, and what NOT to do.  To submit questions for a future episode email madmen@xtra1063.com!

Introduction & Personal Journeys: Nick Constantino hosts a vibrant episode of “Marketing Mad Men” with guest Freddy Carmichael, VP of Corporate Affairs for Georgia Power. Carmichael shares his background in radio and his path in the energy sector, including his time as an NCAA golfer and his transition from basketball to golf. Marketing Insights: Plant Vogtle: Carmichael discusses the marketing strategies for Plant Vogtle, recognizing the need for proactive storytelling and the challenges posed by political changes. Commodity Marketing: The unique challenges of marketing electricity are explored, highlighting Southern Company’s role in community development and long-term planning. Consumer Education: Emphasis is placed on educating consumers about energy efficiency and Georgia Power’s commitment to clean, reliable, and affordable energy. Industry Evolution & Advice: Journalism’s Shift: The shift from traditional journalism to a social media-dominated landscape is examined, noting the erosion of trust and the blurring lines between opinion and news. Content Creation: The saturation of content creation is discussed, with a focus on the difficulty of finding an audience amidst the abundance of content. Authentic Marketing: Authenticity and transparency are stressed as essential for effective marketing, along with the importance of understanding the product and its story. Work Ethic & Adaptability: Hard work, continuous learning, and adaptability are highlighted as key to success in marketing and business. Generational Perspectives & Workplace Dynamics: The conversation also touches on generational differences in work ethic, the changing expectations of new recruits, and the importance of adapting to these changes while focusing on people. Closing Thoughts: The podcast concludes with insights into the influence of Southern Company on the South’s development and the value of diverse experiences in sports and life.

Summary: The marketing industry is undergoing significant transformations, with shorter tenures for CMOs and an influx of new agencies. Daniel Weiner, featured on “Marketing Mad,” has established himself as a vital link between marketing executives and agencies. The discussion covers the industry’s evolution, the critical role of relationships, and the challenges in a saturated market. Key points include the difficulty of selecting the right agency, the tendency of agencies to misalign expectations, and the competitive nature of the agency model. The conversation also addresses the need for flexibility, the influence of economic cycles on marketing, and the importance of understanding sales to align marketing efforts. The speakers call for a shift towards smaller, specialized agencies and stress the importance of transparency and long-term relationships. Keywords: Marketing Industry Evolution CMO Tenure Marketing Agencies Agency-Client Relationships Economic Cycles in Marketing Sales and Marketing Alignment Agency Transparency Relationship Building Specialized Agencies Marketing Strategy Objectives Remote Work Impact Financial Pressures in Marketing Modernizing Agencies Fractional CMOs Freelancers in Marketing Authentic Communication Evolving Marketing Roles

Unless you have been living under a rock you have undoubtabley felt the buzz around AI how it is going to revolutionize the world…. But also steal your jobs and eventually rise up against its carbon-based creators like Skynet.  I am not sure if all that is true, but I am sure that it is a powerful tool to help marketers plan, create, and publish content while removing redundant tasks.  I am sure of that because of this conversation with Fank Lazzaro who speaks all over the country on this topic.  If you are ready to use AI to turbo charge your marketing, this is the episode for you.

In this episode we talk with Jay Sarkar of Ryobi about the state of the power tool industry, what it is like to have an exclusive distribution deal with Home Depot, and how battery tech now allows us to power an entire tailgate without fuel! 

The Marketing MadMen is officially moving from 3pm to 4pm every Saturday on XTRA 1063 ATLANTA. In this episode we speak with James Gilman, president of Perimeter Office Products. We talk about the #business boom in #Atlanta, how the #officeproducts industry has adapted to the #WFH and Hybrid model, and just what it takes to market and sell something as un-sexy (but essential) as office supplies. The episode also features Harry Fulford, a Sales Director at 680 The Fan and Veteran of the #USNavy.

In this episode, Moira is joined by fellow Modo Modo Agency Creative Team Member, Kirk Wells. They talk about getting into a creative career, the curse of the White Bull, Edward Tufte and what it means to “raise no chicken.”

In Part 2 of our series on The Masters, Trip and Nick recap the tournament, how it fits in the overall sports world, and how to use sports and the LIFESTYLE that surrounds in your marketing!

In this special episode, Nick interviews Jaron Solomon of Solomon Brothers Jewelers on the way to and from Augusta for (Nick’s First Time at!) The Masters.  They talk about what makes the tournament “A tradition like no other”, what to expect from the new Hospitality of Map and Flag, and why the jewelry industry and the gold lifestyle align so well.

It’s old home week for Moira as she catches up with former Modoer Jennifer Close, Marketing Director for LexisNexis Risk Solutions. Listen in as they talk about building a career, both agency and client-side. They cover product marketing, the surprising value of being a generalist, and cultivating mentor relationships and professional networks.

In this episode We speak with Naki Nakama and Stephanie Nelson who are responsible for the events and customer experience of Pullman Yards.  We talk about the history of the venue, the wide variety of events that fill it on a weekly basis, and what to expect from 420 Fest making its debut at the venue this year.

We talk to Shane Quillin who left a corporate gig in supply chains to start his own cookie company.  What did he learn?  It’s all about the fat content in the butter, and it might take you a couple of dozen iterations before you get the PERFECT chocolate cookie.

This is a special episode covering the Intersect Watch Show in Atlanta!  The micro-brand trend in watches is growing quickly and it was great to be in a room with some of the biggest players, new and old!

Julie Stewart's story of overcoming cancer, the pandemic, and yes... a building fire caused by Spontaneous Combustion, is one for the ages.  It is a also a story about entrepreneurship, resilience, perseverance, and the power of community. Guest: Julie Miller Stewart owner of Utopia Foot & Shoulder Massage

Current estimates indicate that close to 15% of the general population have symptoms associated with sensory processing challenges.  Kulture City has been at the forefront of  creating accessibility and inclusion for people with sensory needs and Dan Vasquenza is leading that charge for Atlanta.

The world's of advertising and PR intersect often, and they should.... they are both parts of marketing!  In this episode we talk with Chad and Caren of Caren West PR about managing expectations, the thrill and exhaustion of working in entertainment, and advice for young professionals looking to get into PR. 

Explore the wide-ranging world of corporate marketing with host Moira Vetter and Jo Ann Herold, member of the Fast Company Executive Board and former CMO of Honeybaked Ham. Uncover what it takes to maintain your own happiness and sense of self in a corporate landscape, plus the must-know “Ps of marketing” for a new generation — all from a best-selling author and Georgia State University executive in residence. Episode Guest: Jo Ann Herold, CMO and Founder, Herold Growth Consulting

By 2026, youth sports will be a $76 Billion dollar industry.  In this episode we talk with Greg Barckhoff, EVP of Partnerships for Lake Point Sports, about leveraging partnerships to help operate one of the largest youth athletic facilities in the Nation.  We also talk about the past, present, and future of the industry and what it's like to watch parents take the games more seriously than the children participating.  

In this episode Nick and Trip take questions from listeners.  We cover bugets, the different marketing channels, full-proff strategies, and what NOT to do.  To submit questions for a future episode email madmen@xtra1063.com!

Nick and Trip talk with Chad Clarke and Drew King, executives with the Atlanta Braves Sponsorship Team.  We talk about the history of the team, the recent successes, and how sponsorship sales have evolved over the past decade.

The Myths Of Digital Marketing Debunked In the rapidly evolving world of digital landscapes, misconceptions abound, leading many to second-guess the value of digital marketing for their business. The Marketing MadMen, led by industry experts Jeff Mironoff and Christopher Williams, are here to set the record straight, debunking the most common myths that could be holding you back from harnessing the full potential of digital marketing. Myth 1: Digital Marketing is Only for Large Businesses Reality: Digital marketing levels the playing field, offering scalable and affordable solutions for businesses of all sizes. From local startups to global enterprises, digital strategies can be tailored to meet specific goals and budgets. Myth 2: Digital Marketing is Not Cost-Effective Reality: When executed correctly, digital marketing offers one of the highest ROIs across marketing channels. It allows for precise targeting and analytics, ensuring every dollar spent is accounted for and optimized. Myth 3: Content Marketing is Limited to Blogging Reality: Content marketing spans beyond blogging to include videos, podcasts, infographics, and social media content. This diversity allows businesses to engage with their audience in various formats, catering to different preferences and stages of the customer journey. Myth 4: Digital Marketing is Purely Technical Reality: While digital marketing involves a fair share of technical know-how, its core is deeply rooted in understanding and engaging with human behaviors and preferences. Creativity and strategy play just as crucial a role as technical skills. Myth 5: Good Digital Marketing Delivers Quick Results Reality: Effective digital marketing is a marathon, not a sprint. Building a strong online presence, earning customer trust, and achieving sustainable growth require time, consistency, and ongoing optimization. Digital Myths Debunked: Takeaway In their approach, The Marketing MadMen discuss the synergistic potential of Radio Advertising, Pay Per Click (PPC) Advertising, and Search Engine Optimization (SEO) in enhancing digital marketing strategies: Radio Advertising: They explore how the extensive reach of radio can boost brand awareness and foster digital engagement, bridging the gap between offline and online audiences without overtly selling services. PPC Advertising: The conversation includes the strategic use of targeted PPC campaigns to achieve immediate online visibility, complementing long-term SEO strategies and driving targeted traffic for potential conversions. SEO: The team delves into the importance of robust SEO practices in strengthening a brand's online presence, improving organic search rankings, and providing valuable content that supports both PPC and radio initiatives. Through these discussions, The Marketing MadMen aim to illuminate the interconnected nature of these services, emphasizing a holistic marketing strategy that thoughtfully considers each element's role in achieving broader business objectives without directly selling their services. Call to Action Don't let myths hold your business back from achieving its true potential in the digital realm. Join The Marketing MadMen, Jeff Mironoff and Christopher Williams, in debunking these misconceptions and embracing the power of digital marketing. Like, follow, and subscribe to our YouTube channel for more insights, tips, and strategies to propel your business forward in the digital age. Together, let's turn these myths into milestones for your business's journey to digital marketing success.