The Marketing MadMen is officially moving from 3pm to 4pm every Saturday on XTRA 1063 ATLANTA. In this episode we speak with James Gilman, president of Perimeter Office Products. We talk about the #business boom in #Atlanta, how the #officeproducts industry has adapted to the #WFH and Hybrid model, and just what it takes to market and sell something as un-sexy (but essential) as office supplies. The episode also features Harry Fulford, a Sales Director at 680 The Fan and Veteran of the #USNavy.

In Part 2 of our series on The Masters, Trip and Nick recap the tournament, how it fits in the overall sports world, and how to use sports and the LIFESTYLE that surrounds in your marketing!

In this special episode, Nick interviews Jaron Solomon of Solomon Brothers Jewelers on the way to and from Augusta for (Nick’s First Time at!) The Masters.  They talk about what makes the tournament “A tradition like no other”, what to expect from the new Hospitality of Map and Flag, and why the jewelry industry and the gold lifestyle align so well.

In this episode We speak with Naki Nakama and Stephanie Nelson who are responsible for the events and customer experience of Pullman Yards.  We talk about the history of the venue, the wide variety of events that fill it on a weekly basis, and what to expect from 420 Fest making its debut at the venue this year.

We talk to Shane Quillin who left a corporate gig in supply chains to start his own cookie company.  What did he learn?  It’s all about the fat content in the butter, and it might take you a couple of dozen iterations before you get the PERFECT chocolate cookie.

This is a special episode covering the Intersect Watch Show in Atlanta!  The micro-brand trend in watches is growing quickly and it was great to be in a room with some of the biggest players, new and old!

Julie Stewart's story of overcoming cancer, the pandemic, and yes... a building fire caused by Spontaneous Combustion, is one for the ages.  It is a also a story about entrepreneurship, resilience, perseverance, and the power of community. Guest: Julie Miller Stewart owner of Utopia Foot & Shoulder Massage

Current estimates indicate that close to 15% of the general population have symptoms associated with sensory processing challenges.  Kulture City has been at the forefront of  creating accessibility and inclusion for people with sensory needs and Dan Vasquenza is leading that charge for Atlanta.

The world's of advertising and PR intersect often, and they should.... they are both parts of marketing!  In this episode we talk with Chad and Caren of Caren West PR about managing expectations, the thrill and exhaustion of working in entertainment, and advice for young professionals looking to get into PR. 

Explore the wide-ranging world of corporate marketing with host Moira Vetter and Jo Ann Herold, member of the Fast Company Executive Board and former CMO of Honeybaked Ham. Uncover what it takes to maintain your own happiness and sense of self in a corporate landscape, plus the must-know “Ps of marketing” for a new generation — all from a best-selling author and Georgia State University executive in residence. Episode Guest: Jo Ann Herold, CMO and Founder, Herold Growth Consulting

By 2026, youth sports will be a $76 Billion dollar industry.  In this episode we talk with Greg Barckhoff, EVP of Partnerships for Lake Point Sports, about leveraging partnerships to help operate one of the largest youth athletic facilities in the Nation.  We also talk about the past, present, and future of the industry and what it's like to watch parents take the games more seriously than the children participating.  

In this episode Nick and Trip take questions from listeners.  We cover bugets, the different marketing channels, full-proff strategies, and what NOT to do.  To submit questions for a future episode email madmen@xtra1063.com!

Nick and Trip talk with Chad Clarke and Drew King, executives with the Atlanta Braves Sponsorship Team.  We talk about the history of the team, the recent successes, and how sponsorship sales have evolved over the past decade.

The Myths Of Digital Marketing Debunked In the rapidly evolving world of digital landscapes, misconceptions abound, leading many to second-guess the value of digital marketing for their business. The Marketing MadMen, led by industry experts Jeff Mironoff and Christopher Williams, are here to set the record straight, debunking the most common myths that could be holding you back from harnessing the full potential of digital marketing. Myth 1: Digital Marketing is Only for Large Businesses Reality: Digital marketing levels the playing field, offering scalable and affordable solutions for businesses of all sizes. From local startups to global enterprises, digital strategies can be tailored to meet specific goals and budgets. Myth 2: Digital Marketing is Not Cost-Effective Reality: When executed correctly, digital marketing offers one of the highest ROIs across marketing channels. It allows for precise targeting and analytics, ensuring every dollar spent is accounted for and optimized. Myth 3: Content Marketing is Limited to Blogging Reality: Content marketing spans beyond blogging to include videos, podcasts, infographics, and social media content. This diversity allows businesses to engage with their audience in various formats, catering to different preferences and stages of the customer journey. Myth 4: Digital Marketing is Purely Technical Reality: While digital marketing involves a fair share of technical know-how, its core is deeply rooted in understanding and engaging with human behaviors and preferences. Creativity and strategy play just as crucial a role as technical skills. Myth 5: Good Digital Marketing Delivers Quick Results Reality: Effective digital marketing is a marathon, not a sprint. Building a strong online presence, earning customer trust, and achieving sustainable growth require time, consistency, and ongoing optimization. Digital Myths Debunked: Takeaway In their approach, The Marketing MadMen discuss the synergistic potential of Radio Advertising, Pay Per Click (PPC) Advertising, and Search Engine Optimization (SEO) in enhancing digital marketing strategies: Radio Advertising: They explore how the extensive reach of radio can boost brand awareness and foster digital engagement, bridging the gap between offline and online audiences without overtly selling services. PPC Advertising: The conversation includes the strategic use of targeted PPC campaigns to achieve immediate online visibility, complementing long-term SEO strategies and driving targeted traffic for potential conversions. SEO: The team delves into the importance of robust SEO practices in strengthening a brand's online presence, improving organic search rankings, and providing valuable content that supports both PPC and radio initiatives. Through these discussions, The Marketing MadMen aim to illuminate the interconnected nature of these services, emphasizing a holistic marketing strategy that thoughtfully considers each element's role in achieving broader business objectives without directly selling their services. Call to Action Don't let myths hold your business back from achieving its true potential in the digital realm. Join The Marketing MadMen, Jeff Mironoff and Christopher Williams, in debunking these misconceptions and embracing the power of digital marketing. Like, follow, and subscribe to our YouTube channel for more insights, tips, and strategies to propel your business forward in the digital age. Together, let's turn these myths into milestones for your business's journey to digital marketing success.

VINwiki is one of largest automotive content channels in the world with well over 20 MILLION MONTHLY video views on YouTube alone.  In this episode we interview VINwiki’s founder Ed Bolian (in addition to starting one of the hottest auto brands on the planet) has 1 of 26 true manual Lamborghini LP640s in the US, 1 of 2 Ruf RT12Ss in the US, the CL55 that crossed the country in 28 hours 50 minutes, and the 12 owner salvage titled S55 that he won The 2940 cross country race with in November 2015. 

What started as a general conversation about capabilities with Jason Tatum of CallRail quickly morphed into a full on case study on the effectiveness of our "best" ads versus the ineffectiveness of our "worst" ads. I enjoyed the experiment and learned a ton about AI, how important good copy is, and why leaning on partners like Call Rail are essential in the modern #marketing world. 

In this episode we speak with Austin Rocconi, Director of Food and Beverage at Boone's Restaurant overlooking Bobby Jones Golf Course.  We talk about the headwinds facing restaurants, the golf "lifestyle", and the best wines to pair with your favorite meals out or in your kitchen.  

At the Crossroads of #spirits and #art lives the Distillery of Modern Art. In this Episode Trip Jobe and Nick Constantino speak with their founder Seth Watson, about the lack of distilleries in Georgia, how Chamblee is a city ready to pop, and why art and booze play so well together.

It's a New Year with new resolutions and predictions.  We are joined by Chris Williams of Elite Web Professionals and Brent "Flounder" Dunden of The Kimmer show to resolute and predict on marketing agencies, digital fluff, politics, and web design.  Happy 2024!

In this episode we speak with Jeff Maggs, Manager Partner at Brunner, and Moira Vetter Ceo of Modo Modo about a New Year's Marketing Check-Up and the RFP process.  

In this episode we talk craft beer with the Brewmaster of Wild Heaven Beer, Eric Johnson.  We talk about how the industry started, where we are today, and what the future holds for a seemingly all-of-a-sudden mature industry.  We also talk what to look for (and out for) when searching out craft beer in a new city or town.

Seth Weathers saw an opportunity to capitalize on the failures of Corporate America by releasing a beer that reflected his own values.  Conservative Dad's Ultra Right Beer is that beer, and this is his story.

Moira Vetter sits down with Kacee Huguely, VP of Marketing at Mölnlycke US, to discuss the ins and outs of healthcare marketing. From the challenges of marketing post-pandemic to diversity in leadership, and finding your voice to take calculated marketing risks, they cover it all.

In this episode we talk to Joe Salome, the owner and co-founder of the Sympleaf Sport and The Georgia Hemp Company.  We talk about opening (and marketing) a business in a taboo and heavily regulated industry, get a crash course in the Endocannabinoid system, and how Sympleaf Sport became the Official CBD Partner of the Atlanta Braves.

In this episode we talk to Ben Carter of Talero Tequila.  Ben is a well-traveled and is a true advocate of guerilla marketing.  We talk tequila, trends in the spirits industry, and why so many Americans STILL consume tequila the wrong way.

Moira Vetter and Melissa Nordin, Director of Media at Modo Modo Agency, discuss the transformation of media, how digital has revolutionized targeting and measurement. Tune in rethink what you know about media and stay up to date on trends like Connected TV, ABM and more. Episode guest: Melissa Nordin, Director of Media at Modo Modo Agency

In this episode we talk with Frank Duffy of Duffy Realty of Atlanta about LSU, how to be a disrupter, success with radio marketing, and how to differentiate yourself in a crowded market.

In this episode Trip and Nick speak with Daryl Shular, one of only 60ish Certified Master Chefs in the world.  We talk about the cooking olympics, why so many restauranst fail, how exactly one becomes a certified master chef, and how YOU can become a better cook at home.

In this episode we talk with Ron Eyester, Director of Operations for Word of Mouth Restaurants.  We talk about how he got into the industry, why Word of Mouth has lasted so long in a city that seems to turnover restaurants daily, and what it REALLY looks like behind the scenes.  HINT: FX’s The Bear is called a Drama for a reason!

Alot of people talk about doing business with purpose, but few do it as successfully and passionately as Jeff Hilimire.  From a marketing agency, to a publishing company, to a non-profit website build-a-thon (48 in 48, which just happened last weekend) Jeff has done it all.  He also loves REM, and obviously we start there!

In this episode we talk with Jessica Stafford, SVP of Consumer Affairs for Cox Automotive.  We talk about the price of cars, changes to the auto industry, and how a family of brands that includes Autotrader, Manheim, and Kelly Blue Book (To name a few) stays relevant in a ever-changing industry. 

Get ready for a heartfelt reunion as Moira Vetter reconnects with Ian Michael Brock, the teen entrepreneur extraordinaire and co-founder of Dream Hustle Code. After their Forbes interview in 2017 when Ian was 12, Moira knew he was destined for greatness. Join us as we talk about Ian’s remarkable journey from teen tech titan to financial literacy advocate. Tune in for a reminder on how far dreams and determination can get you. Ian Michael Brock, Co-Founder, Dream Hustle Code

With Trip out on a vision quest in Papua New Guinea, I invited our friends Scott Rhino and Ben Burnett to have an 'ole fashion political predictions episode.  We can't wait to boot this baby up next November and see what we got right... or wrong!

S - E - O, three letters that can make or break any business.  In this episode we provide a practical guide on how to use Search Engine Optimization to supercharge your marketing and lead generation.  Our guest is Chris Williams, who has been helping local businesses grow for over a decade by simplifying complex digital concepts.

In this episode, join Moira Vetter as she uncovers the heart and soul of nonprofit innovation. Sima Parekh, Executive Director of 48in48, reveals the impact of building 48 websites for nonprofits in a mere 48 hours. Discover the art of storytelling, the impact of technology, and the endless possibilities that come from amplifying nonprofit voices in communities around the globe.

Rule number one of marketing in 2023 - Don't be Bud Light!  In this episode we invite our friend Carlos Medina from The Morning Xtra to help make sense of how we got here, what AB Inbev could have done differently, and where we go from here.

In this Episode we talk E-Commerce, Camo, and Bow Hunting.  Those are two things that Nick knows NOTHING about so we get some help from Jim McGinn and Tyler Jordan of Realtree, who have built an incredible lifestyle brand and e-commerce sight out of Columbus Ga.

We talk lawyers, how they market, and how the heck their seem to be SOOO many of them.  Luckily, we have two of the best, Ray Giudice and Bruce Hagen, to tell it to us like it is!

Tune in with host Moira Vetter as guest Carol Godfrey, former Southwire VP of Marketing, shares her journey from engineer to corporate marketing executive to accidental non-profit champion. When Carol’s husband Gary was diagnosed with ALS, their life took and interesting and surprisingly rich turn. Join this inspiring dive into persuasion, courage and how to make meaningful impact by living up to your purpose.

We interview Zahra Karsan who discusses her bestselling book (6-Weeks to Happy), her on-line Life-Block Quiz (Nick is a Dolphin!), and how she helps business leaders find happiness by exiting "survival mode".  

The big agencies are down, digital advertising is riddled with fraud and mistrust, and it is getting harder and harder to find good partners.  So what's wrong with Marketing in 2023?  Listen to find out!

In this episode, we interview the author of How Not to Suck at Marketing Jeff Perkins.  We talk about modern marketing and tips for success.  Thank goodness we had frequent contributor Jo Ann Herold join us, because we also covered the pros and cons of ChatGPT, a "Susan Lucci" moment at the Georgia State University Marketing Roundtable and Jeff winning the MAX Award for innovation.

HAVE YOU EVER WONDERED WHY AN INDUSTRY WHOSE JOB IS TO MAKE PEOPLE AND BUSINESSES BETTER UNDERSTOOD… IS SO MISUNDERSTOOD?  OUR GUEST IS LISA RAYNER WHO HAS HAD A LONG AND SUCCESSFUL CAREER IN PR.  SHE TELLS STORIES, GIVE TIPS, AND EXPLAINS HOW PR CAN BE A SUCCESSFUL MARKETING TOOL… IF USED CORRECTLY.

Step into the wild world of international marketing and gain valuable insights on the importance of listening, adapting, and understanding diverse audiences in the ever-evolving global marketplace. Join host Moira Vetter and guest Dorian Usherwood, VP of Integrated Services for Synchrony Bank, as they discuss the challenges, cultural differences, and business model variations that shape marketing strategies worldwide.

The Marketing MadMen have made it to 100 Episodes and we could not be more #grateful for all the warm wishes received from our guests and listeners. Episode 100 - LOOKS LIKE WE MADE IT -  provides a recap of Season 2 and looks forward to what we are most excited for in Season 3

David Gerson is the Director of Marketing for TK Elevator, whose US Headquarters can be seen from our Studios in The Battery.  He is also the founder of Ref's Need Love Too, a Passion Project that Tik Tok helped him spread.  Trip and I went in with two main questions... How do you make Elevators sexy and How did you turn your passion into a reality?

With Trip out Nick invites Tug Cowart of the Morning Xtra on to talk through the creation of Xtra 106.3, how politicians can market themselves (and their parties) better, and why live and local radio drives so much response for its marketing partners.

Segment 3 was so good, you know we had to make a remix!

Nick Schittone and Brandon Rochon from Hot House Inc. both come from diverse and incredibly cool backgrounds.   From MTV to Louis Vuitton, those backgrounds helped shape their careers as marketers, and have given them some crazy stories to tell.   Chapter 1 -The Backstory Chapter 2 - What's Cookin at Hot House Chapter 3 - Crazy Story Time

Host Moira Vetter and guest Laura Trotter, CMO of Equifax US Information Solutions, dig into the complexities of B2B marketing and creating content that performs. They discuss the importance of content in complex sales, innovating alongside customers, and combatting “New Week, New Channel” Syndrome, and more.