Nick Constantino and Trip Joe sit down with David Spang of Nine Dot to explore the booming cannabis beverage industry, the myths, the marketing, and the future of THC in the Southeast. From bad actors to consumer education, this episode dives deep into regulation, branding, and why hemp-infused drinks are shaking up the alcohol market.

Join Nick Constantino and guest David Spang of Nine Dot as they break down the cannabis beverage industry, the rise of THC-infused drinks, and the marketing challenges ahead. Learn about consumer education, regulation, and why this market is exploding in the Southeast.
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Key Takeaways

1. Cannabis beverages are disrupting the alcohol market with lower calories, faster onset, and fewer side effects.
2. Bad actors vs. naive players: Most issues in the hemp industry stem from lack of education, not malice.
3. Consumer education and regulation are critical for industry credibility.
4. Marketing challenges: Social media restrictions and advertising bans make brand-building tough.
5. Future outlook: Big players will enter soon—local brands must move fast to secure market share.