In this episode of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Dr.  Shah discusses the shift from creative-focused marketing to data-driven and technology-driven strategies, the importance of social media, and the need for responsible marketing. The conversation highlights the value of continuous learning and unlearning, and how marketers can adapt to the rapidly changing industry. Key topics include the role of social media listening, connecting, and publishing, as well as the significance of understanding consumer psychology and economics in marketing.

Key Takeaways

• The evolution of marketing education over the past decade
• The shift from creative to data-driven and technology-driven strategies
• The importance of social media in modern marketing
• Responsible marketing and its impact on consumers
• Continuous learning and unlearning for marketing professionals
• The role of consumer psychology and economics in marketing