Description: Join the Marketing Madmen, Nick Constantino and Trip Jobe, as they dive into the intoxicating world of wine marketing with Beth Nowak and Michael Smith from Copper Cane Wines. Discover the blend of tradition and innovation that makes Joe Wagner’s wines a hit and learn how the hospitality industry is adapting to the evolving tastes and expectations of today’s consumers.

Key Takeaways:

• Joe Wagner’s entrepreneurial journey and his innovative approach to winemaking.
• The significance of understanding and catering to the evolving American palate.
• The importance of creating memorable experiences in the hospitality industry.
• The need for strategic portfolio management and brand evolution to meet customer needs.
• The shift towards unique and flexible hospitality experiences influenced by platforms like Airbnb.

Keywords: Wine Marketing, Joe Wagner, Copper Cane Wines, Hospitality Industry, Customer Experience, Brand Evolution, American Palate, Pinot Noir, Entrepreneurial Spirit, Marketing Strategies.