"It’s an awful lot harder to make money in this industry nowadays."

High-end experiential agency Noble Events has appointed a new managing director, as founder and current MD Penny Noble moves into a newly-created CEO role.

Sarah Cox, the current deputy MD, moves up to take on the MD role, leading the business across both strategic office locations in the UK and Dubai.

Paul Harvey caught up with Noble and Cox to discover what the changes mean for Noble Events, how the company will be evolving, and just how Penny Noble sees the state of the sector at the moment, after having been - in her own words - "launching cars for 35 years".