In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, Dulese, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.

By the end of this episode, you'll learn:
The costly mistake founders make treating Australia and New Zealand as one market
How to build genuine relationships with influencers and media without a big budget
Why a small, loyal audience always beats chasing reach

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty@conservingbeauty

In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of <a href="https://www.conservingbeauty.com/?srsltid=AfmBOooW0taFtLTy3pcCHLVpEQ0tBCeZu7WbMi1ABGRkOLHXYPr24tjS">Conserving Beauty,</a> the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, <a href="https://www.dulese.com.au/">Dulese</a>, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.
By the end of this episode, you'll learn:
<ul>
<li>The costly mistake founders make treating Australia and New Zealand as one market</li>
<li>How to build genuine relationships with influencers and media without a big budget</li>
<li>Why a small, loyal audience always beats chasing reach</li>
</ul>
Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Natassia: <a href="https://www.instagram.com/natasssia/">@natasssia</a><a href="https://www.tiktok.com/@natassia__">@natassia__</a> Follow Conserving Beauty: <a href="https://www.instagram.com/conservingbeauty/">@conservingbeauty</a> <a href="https://www.tiktok.com/@conservingbeauty">@conservingbeauty</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: Your Customers Are Worth More Than a Big Influencer Deal

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/7892d288-be5b-41a7-86eb-b47500417365/transcript

This week on The Lazy CEO Podcast, Jane is back with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear, for part two of their conversation. If you haven't listened to PART 1 yet, start there - it's a MUST LISTEN.

In this episode, they get into the chapters most founders never talk about. Linda opens up about what it actually felt like to sell a nine-figure business to private equity, why the exit wasn't the finish line she expected, and how she's channelling everything she learned at Quay into building OTRA Eyewear.

In this episode, she dives into:
The truth about selling a nine-figure business to private equity, and why it's more complicated than it looks from the outside.
How the industry has shifted since 1999, and how she's approaching marketing and team building differently with OTRA.
What it's really like to build a business with your partner.


Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Linda: @lindamhammond
Follow OTRA Eyewear: @otraeyewear

This week on The Lazy CEO Podcast, Jane is back with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear, for part two of their conversation. If you haven't listened to <a href="https://omny.fm/shows/the-lazy-ceo/quay-australia-otra-eyewear-pt-1-how-linda-hammond-built-a-9-figure-eyewear-brand-that-took-over-the-world">PART 1</a> yet, start there - it's a MUST LISTEN. In this episode, they get into the chapters most founders never talk about. Linda opens up about what it actually felt like to sell a nine-figure business to private equity, why the exit wasn't the finish line she expected, and how she's channelling everything she learned at Quay into building OTRA Eyewear. In this episode, she dives into:
<ul>
<li>The truth about selling a nine-figure business to private equity, and why it's more complicated than it looks from the outside.</li>
<li>How the industry has shifted since 1999, and how she's approaching marketing and team building differently with OTRA.</li>
<li>What it's really like to build a business with your partner.</li>
</ul>
 Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Linda: <a href="https://www.instagram.com/lindamhammond/?hl=en">@lindamhammond</a> Follow OTRA Eyewear: <a href="https://www.instagram.com/otraeyewear/?hl=en">@otraeyewear</a>

Quay Australia & OTRA Eyewear Pt. 2: What Nobody Tells You About Selling Your Business and Building Again

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/b098005c-0c35-4220-a92a-b46a002de01b/transcript

This week on The Lazy CEO Podcast, Jane sits down with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear - the woman who quietly built one of the most recognisable eyewear brands in the world, sold it for nine figures, and is now doing it all over again.

Linda left school at 14 with no plan and no industry experience. What she built instead started with a market stall and a music festival in 1999, and grew into a brand stocked in 5,000 retailers globally, the first collab Kylie Jenner ever said yes to, and a Desi Perkins drop that sold 20,000 units and $7M in just 12 minutes. Now, with OTRA Eyewear scaling fast, Linda is proving the first time was no fluke.

In this episode, she dives into:
The exact first steps that got Quay off the ground, and what actually moved the needle early on.
How she cracked retail, from City Beach to Nasty Gal, and the decisions that changed the trajectory of the brand.
The strategy behind landing some of the world's biggest names, including Shay Mitchell, Desi Perkins, and Kylie Jenner.


Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Linda: @lindamhammond
Follow OTRA Eyewear: @otraeyewear

This week on The Lazy CEO Podcast, Jane sits down with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear - the woman who quietly built one of the most recognisable eyewear brands in the world, sold it for nine figures, and is now doing it all over again. Linda left school at 14 with no plan and no industry experience. What she built instead started with a market stall and a music festival in 1999, and grew into a brand stocked in 5,000 retailers globally, the first collab Kylie Jenner ever said yes to, and a Desi Perkins drop that sold 20,000 units and $7M in just 12 minutes. Now, with OTRA Eyewear scaling fast, Linda is proving the first time was no fluke. In this episode, she dives into:
<ul>
<li>The exact first steps that got Quay off the ground, and what actually moved the needle early on.</li>
<li>How she cracked retail, from City Beach to Nasty Gal, and the decisions that changed the trajectory of the brand.</li>
<li>The strategy behind landing some of the world's biggest names, including Shay Mitchell, Desi Perkins, and Kylie Jenner.</li>
</ul>
 Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Linda: <a href="https://www.instagram.com/lindamhammond/?hl=en">@lindamhammond</a> Follow OTRA Eyewear: <a href="https://www.instagram.com/otraeyewear/?hl=en">@otraeyewear</a>

Quay Australia & OTRA Eyewear Pt. 1: How Linda Hammond Built a 9-Figure Eyewear Brand That Took Over the World

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/60390662-edcc-43ae-adad-b46a001654db/transcript

In this episode, Jane challenges the idea that stress is something to eliminate entirely, and calls out the rise and grind culture that has a lot of founders quietly exhausted. This one is for anyone who has ever felt guilty for sleeping in. In this episode, you'll learn:
Why not all stress is bad, and how to tell the difference between pressure that sharpens you and pressure that is just noise
Why the 5am club and hustle aesthetic is not a universal blueprint for success, and why so many founders are quietly exhausted from trying to fit the mould
Jane's three-question framework for deciding which stress in your business is worth keeping and which to cut for good

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo

In this episode, Jane challenges the idea that stress is something to eliminate entirely, and calls out the rise and grind culture that has a lot of founders quietly exhausted. This one is for anyone who has ever felt guilty for sleeping in. In this episode, you'll learn:
<ul>
<li>Why not all stress is bad, and how to tell the difference between pressure that sharpens you and pressure that is just noise</li>
<li>Why the 5am club and hustle aesthetic is not a universal blueprint for success, and why so many founders are quietly exhausted from trying to fit the mould</li>
<li>Jane's three-question framework for deciding which stress in your business is worth keeping and which to cut for good</li>
</ul>
This episode is brought to you by <a href="https://www.xero.com/au/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=AU+-+B+-+LF+-+SMB+-+Exact_adai&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23037583627&amp;gbraid=0AAAAAD0EBI2Ua4_MJz9ZZMciAv-oQo9RR&amp;gclid=CjwKCAjwhqfPBhBWEiwAZo196u-VehnVtgcK87YNboA6RTr6l9iZ8vViJqWdzwhjlhI55S0sii0_FhoC3lsQAvD_BwE">Xero</a>. Blast past tax time stress with Xero. That's Xero with an X! See what Xero can do for your business, by checking them out now! Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a>

Good Stress vs Bad Stress: What Nobody Tells You About Building a Business

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/3f2f6972-ca1d-4e2e-952c-b46500c491bc/transcript

Help My Small Business: Your Customers Are Worth More Than a Big Influencer Deal

The Lazy CEO Podcast with Jane Lu

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The Lazy CEO Podcast with Jane Lu

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