This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today’s fast-changing media landscape and why old marketing approaches are failing.

In this episode, you’ll learn:
Why millennial-focused brand strategies no longer cut through.
How to build flexible, culturally relevant brand ideas that resonate.
How to grow strategically without over-relying on short-term projects or constant hiring.

So get ready to press pause and write this all down - this episode is packed full of insights!

Did you miss Part 1 with Eugene? Listen HERE: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Eugene Healy: @eugbrandstrat

This week on&nbsp;The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today&rsquo;s fast-changing media landscape and why old marketing approaches are failing.
In this episode, you&rsquo;ll learn:
<ul data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">Why millennial-focused brand strategies no longer cut through.</li>
<li data-stringify-indent="0" data-stringify-border="0">How to build flexible, culturally relevant brand ideas that resonate.</li>
<li data-stringify-indent="0" data-stringify-border="0">How to grow strategically without over-relying on short-term projects or constant hiring.</li>
</ul>
So get ready to press pause and write this all down - this episode is packed full of insights!
Did you miss Part 1 with Eugene? Listen <a href="https://open.spotify.com/episode/45qgs35DZ6FlhpPtEKdYap?si=oERCxxeRTNSVjzb4Poh-1A">HERE:</a><a href="https://open.spotify.com/episode/45qgs35DZ6FlhpPtEKdYap?si=oERCxxeRTNSVjzb4Poh-1A">&nbsp;#127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026.</a>
Connect with us: Follow The Lazy CEO Podcast:&nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/" data-stringify-link="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/" data-stringify-link="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Follow Eugene Healy:&nbsp;<a href="https://www.instagram.com/eugbrandstrat/?hl=en" data-stringify-link="https://www.instagram.com/eugbrandstrat/?hl=en" data-sk="tooltip_parent">@eugbrandstrat</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/70141f13-a3da-4b42-8e50-b3a900327758/transcript

Merry Christmas, Poddy Fam! 🎄

Today, we’re revisiting Tammy Hembrow - influencer turned entrepreneur, Forbes cover star, and AFR Young Rich List alum with nearly 17 million Instagram followers. Tammy started with just a $400 investment, grew Tammy Fit into a 3-million-download wellness app, and launched Saski, her 8-figure activewear brand worn by the likes of Hailey Bieber, Bella Hadid, and Jennifer Lopez. What a powerhouse!

There will be one more favourite repost next week, and then we’ll be back to regular programming on January 6th with a special New Year-themed episode, followed by a 5-part mini-series on How to Build Your Personal Brand in 2026.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Tammy: @tammyhembrow
See what Saski is up to: @saski

Merry Christmas, Poddy Fam! 🎄 Today, we&rsquo;re revisiting&nbsp;Tammy Hembrow - influencer turned entrepreneur, Forbes cover star, and AFR Young Rich List alum with nearly 17 million Instagram followers. Tammy started with just a $400 investment, grew Tammy Fit&nbsp;into a 3-million-download wellness app, and launched&nbsp;Saski, her 8-figure activewear brand worn by the likes of Hailey Bieber, Bella Hadid, and Jennifer Lopez. What a powerhouse!
There will be one more favourite repost next week, and then we&rsquo;ll be back to regular programming on January 6th&nbsp;with a special New Year-themed episode, followed by a&nbsp;5-part mini-series&nbsp;on&nbsp;How to Build Your Personal Brand in 2026.
Connect with us: Follow The Lazy CEO Podcast:&nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/" data-stringify-link="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/" data-stringify-link="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Follow Tammy:&nbsp;<a href="https://www.instagram.com/tammyhembrow/" data-stringify-link="https://www.instagram.com/tammyhembrow/" data-sk="tooltip_parent">@tammyhembrow</a> See what Saski is up to:&nbsp;<a href="https://www.instagram.com/saski/" data-stringify-link="https://www.instagram.com/saski/" data-sk="tooltip_parent">@saski</a>

Tammy Fit & Saski: How Tammy Hembrow Built a Following of 17 Million and 2x 8-Figure Businesses

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/5b83a955-1d01-4b0e-9ae5-b3ba01878fb4/transcript

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking. 

They’re focusing on Little Locker, an ethically made kids’ clothing brand founded by Emily. Jane and Daniel break down Little Locker’s product range, website, and positioning in the kids’ clothing market, highlighting what really matters in brand messaging and how to connect with customers in a crowded space.

By the end of the episode, you’ll learn:


How to pinpoint the key messaging your customers actually care about.


Why ethics alone aren’t enough and how to combine them with design, style, and premium positioning.


How to diversify your product range while maintaining a strong brand identity.


Practical strategies to test, refine, and market products effectively.

If you’re building a brand, trying to stand out in a niche market, or want actionable tips for creating messaging that resonates and drives results, this episode is packed with insights.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Daniel Hakim: @the.danielhakim

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking.&nbsp;
They&rsquo;re focusing on <a href="https://www.littlelocker.com.au/?srsltid=AfmBOop0afOVHtJ2XqrS_TZnu3_Lq6B3P4RTbAvZ2uTZxJwBHMXcgwlr">Little Locker</a>, an ethically made kids&rsquo; clothing brand founded by Emily. Jane and Daniel break down Little Locker&rsquo;s product range, website, and positioning in the kids&rsquo; clothing market, highlighting what really matters in brand messaging and how to connect with customers in a crowded space.
By the end of the episode, you&rsquo;ll learn:
<ul data-start="912" data-end="1263">
<li data-start="912" data-end="989">
How to pinpoint the key messaging your customers actually care about.
</li>
<li data-start="990" data-end="1097">
Why ethics alone aren&rsquo;t enough and how to combine them with design, style, and premium positioning.
</li>
<li data-start="1098" data-end="1184">
How to diversify your product range while maintaining a strong brand identity.
</li>
<li data-start="1185" data-end="1263">
Practical strategies to test, refine, and market products effectively.
</li>
</ul>
If you&rsquo;re building a brand, trying to stand out in a niche market, or want actionable tips for creating messaging that resonates and drives results, this episode is packed with insights.
Connect with us: Follow&nbsp;The Lazy CEO&nbsp;podcast:&nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/" data-stringify-link="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a>&nbsp;<a href="https://www.tiktok.com/@thelazyceopod" data-stringify-link="https://www.tiktok.com/@thelazyceopod" data-sk="tooltip_parent">@thelazyceopod</a> Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/?hl=en" data-stringify-link="https://www.instagram.com/thelazyceo/?hl=en" data-sk="tooltip_parent">@thelazyceo</a> Connect with Daniel Hakim:&nbsp;<a href="https://www.instagram.com/the.danielhakim/?hl=en" data-stringify-link="https://www.instagram.com/the.danielhakim/?hl=en" data-sk="tooltip_parent">@the.danielhakim</a>

Help My Small Business: How to Pinpoint What Your Customers Actually Care About

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/01de0027-5480-4435-8efe-b3b0003cdb06/transcript

From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I’d known in my first year of business.

In this episode, you’ll learn:
The role luck actually plays in the early stages of business, and how you can create more of it.
Why you have to spend money to make money and how risk directly influences your results.
How your environment shapes your ambition, momentum, and the opportunities you’re able to see.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I&rsquo;d known in my first year of business.
In this episode, you&rsquo;ll learn:
<ul data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">The role luck actually plays in the early stages of business, and how you can create more of it.</li>
<li data-stringify-indent="0" data-stringify-border="0">Why you have to spend money to make money and how risk directly influences your results.</li>
<li data-stringify-indent="0" data-stringify-border="0">How your environment shapes your ambition, momentum, and the opportunities you&rsquo;re able to see.</li>
</ul>
Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>

#130: 3 Things I Wish Someone Told Me in My First Year of Business

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/407a912f-e4f1-45db-8232-b3a5017c5a95/transcript

#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead

The Lazy CEO Podcast with Jane Lu

In 1 playlist(s)

The Lazy CEO Podcast with Jane Lu

Social links

Follow podcast

Recent clips