In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share. 

On the first episode, we take you to the middle of a big battle where the top player in trucks decided to make its first foray into the car segment; and they were pointing its guns directly at the #1 player in cars. 

Yes, this is the battle of Tata Motors vs Maruti Suzuki! 

Tune into this episode, as our hosts Anupam and Ambi discuss how Maruti Suzuki, the #1 market leader reacted to an upstart.

Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

Follow Ambi Parameswaran on LinkedIn: https://www.linkedin.com/in/aparameswaran

Follow Anupam Gupta on Twitter:

https://twitter.com/b50?s=09

Follow Ambi Parameswaran on Twitter:

https://twitter.com/ambimgp?s=09

Follow Anupam Gupta on Instagram: https://instagram.com/b_50?utm_medium=copy_link

Follow Ambi Parameswaran on Instagram: https://instagram.com/ambimgp?utm_medium=copy_link

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at https://www.ivmpodcasts.com/

<p>In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share.&nbsp;</p><p>On the first episode, we take you to the middle of a big battle where the top player in trucks decided to make its first foray into the car segment; and they were pointing its guns directly at the #1 player in cars. </p><p>Yes, this is the battle of Tata Motors vs Maruti Suzuki! </p><p>Tune into this episode, as our hosts Anupam and Ambi discuss how Maruti Suzuki, the #1 market leader reacted to an upstart.</p><p>Follow Anupam Gupta on LinkedIn: <a href="https://www.linkedin.com/in/anupam9gupta" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/anupam9gupta">https://www.linkedin.com/in/anupam9gupta</span></a></p><p>Follow Ambi Parameswaran on LinkedIn: <a href="https://www.linkedin.com/in/aparameswaran" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/aparameswaran">https://www.linkedin.com/in/aparameswaran</span></a></p><p>Follow Anupam Gupta on Twitter:</p><p><a href="https://twitter.com/b50?s=09" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/b50?s=09">https://twitter.com/b50?s=09</span></a></p><p>Follow Ambi Parameswaran on Twitter:</p><p><a href="https://twitter.com/ambimgp?s=09" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/ambimgp?s=09">https://twitter.com/ambimgp?s=09</span></a></p><p>Follow Anupam Gupta on Instagram: <a href="https://instagram.com/b_50?utm_medium=copy_link" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/b_50?utm_medium=copy_link">https://instagram.com/b_50?utm_medium=copy_link</span></a></p><p>Follow Ambi Parameswaran on Instagram: <a href="https://instagram.com/ambimgp?utm_medium=copy_link" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/ambimgp?utm_medium=copy_link">https://instagram.com/ambimgp?utm_medium=copy_link</span></a></p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://ivm.today/android">https://ivm.today/android</span></a> or iOS: https://ivm.today/ios, or any other podcast app.</p><p>You can check out our website at <a href="https://www.ivmpodcasts.com/" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</span></a></p>

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.

Welcome to Bank of Baroda presents, The Last Brand Standing!

What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.

Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.
Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.

Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.

Tune in to new episodes every Tuesday.

<p>Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.</p><p>Welcome to Bank of Baroda presents, The Last Brand Standing!</p><p>What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.</p><p>Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.<br>Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.</p><p>Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.</p><p>Tune in to new episodes every Tuesday.</p>

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.

Welcome to Bank of Baroda presents, The Last Brand Standing!

The Last Brand Standing

In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share

Tata Motors vs Maruti Suzuki

Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.

The partnership of Munjal Family & Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle.

Today’s episode features a huge battle between scooters & motorcycles: Bajaj Auto vs Hero Honda

Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?

Follow Anupam Gupta on Twitter: https://twitter.com/b50?s=09Follow Ambi Parameswaran on Twitter:https://twitter.com/ambimgp?s=09

Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

Follow Ambi Parameswaran on LinkedIn:https://www.linkedin.com/in/aparameswaran

Follow Anupam Gupta on Instagram:
https://instagram.com/b_50?utm_medium=copy_link

Follow Ambi Parameswaran on Instagram:https://instagram.com/ambimgp?utm_medium=copy_link

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/

<div>Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.<br><br></div><div>The partnership of Munjal Family &amp; Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle.<br><br></div><div>Today’s episode features a huge battle between scooters &amp; motorcycles: Bajaj Auto vs Hero Honda<br><br></div><div>Tune into this episode, as our hosts Anupam and Ambi discuss from a branding &amp; advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?<br><br></div><div>Follow Anupam Gupta on Twitter: </div><a href="https://twitter.com/b50?s=09Follow" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/b50?s=09Follow"><div>https://twitter.com/b50?s=09</div><div>Follow</div></span></a><div> Ambi Parameswaran on Twitter:</div><div><a href="https://twitter.com/ambimgp?s=09" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/ambimgp?s=09">https://twitter.com/ambimgp?s=09</span></a><br><br></div><div>Follow Anupam Gupta on LinkedIn: </div><a href="https://www.linkedin.com/in/anupam9guptaFollow" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/anupam9guptaFollow"><div>https://www.linkedin.com/in/anupam9gupta<br><br></div><div>Follow&nbsp;<span>Ambi Parameswaran on LinkedIn:</span></div></span></a><a href="https://www.linkedin.com/in/aparameswaranFollow" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/aparameswaranFollow"><div>https://www.linkedin.com/in/aparameswaran<br><br></div><div>Follow&nbsp;<span>Anupam Gupta on Instagram:</span><br></div></span></a><a href="https://instagram.com/b_50?utm_medium=copy_linkFollow" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/b_50?utm_medium=copy_linkFollow"><div>https://instagram.com/b_50?utm_medium=copy_link<br><br></div><div>Follow&nbsp;<span>Ambi Parameswaran on Instagram:</span></div></span></a><a href="https://instagram.com/ambimgp?utm_medium=copy_linkYou" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/ambimgp?utm_medium=copy_linkYou"><div>https://instagram.com/ambimgp?utm_medium=copy_link<br><br></div><div>You&nbsp;<span>can listen to this show and other awesome shows on the IVM Podcasts app on Android: </span><a href="https://ivm.today/android" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://ivm.today/android">https://ivm.today/android</span></a><span> or iOS: https://ivm.today/ios, or any other podcast app.</span></div></span></a><div>You can check out our website at <a href="https://www.ivmpodcasts.com/" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</span></a></div>

Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?

Bajaj Auto vs Hero Honda

Raymond of the 2000s had more than 300 stores across more than 100 cities in India.

Manyavar began it's journey in 1999 and by 2010, it had crossed the 100th store mark. By 2013, it reached 300 doors across 100 Indian cities.

Today's battle is for the best brand of cloth material: Manyavar vs Raymond

Tune into this episode, as our hosts Anupam and Ambi tell us how a very new brand like Manyavar took on the established giant, Raymond. They also discuss the origin stories for each of these companies.

Follow Anupam Gupta on Twitter: https://twitter.com/b50?s=09

Follow Ambi Parameswaran on Twitter: https://twitter.com/ambimgp?s=09

Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

Follow Ambi Parameswaran on LinkedIn: https://www.linkedin.com/in/aparameswaran

Follow Anupam Gupta on Instagram: https://instagram.com/b_50?utm_medium=copy_link

Follow Ambi Parameswaran on Instagram: https://instagram.com/ambimgp?utm_medium=copy_link

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at https://www.ivmpodcasts.com/

<p>Raymond of the 2000s had more than 300 stores across more than 100 cities in India.</p><p>Manyavar began it's journey in 1999 and by 2010, it had crossed the 100th store mark. By 2013, it reached 300 doors across 100 Indian cities.</p><p>Today's battle is for the best brand of cloth material: Manyavar vs Raymond</p><p>Tune into this episode, as our hosts Anupam and Ambi tell us how a very new brand like Manyavar took on the established giant, Raymond. They also discuss the origin stories for each of these companies.</p><p>Follow Anupam Gupta on Twitter:&nbsp;<a href="https://twitter.com/b50?s=09" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/b50?s=09">https://twitter.com/b50?s=09</span></a></p><p>Follow Ambi Parameswaran on Twitter:&nbsp;<a href="https://twitter.com/ambimgp?s=09" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/ambimgp?s=09">https://twitter.com/ambimgp?s=09</span></a></p><p>Follow Anupam Gupta on LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/anupam9gupta" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/anupam9gupta">https://www.linkedin.com/in/anupam9gupta</span></a></p><p>Follow Ambi Parameswaran on LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/aparameswaran" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/aparameswaran">https://www.linkedin.com/in/aparameswaran</span></a></p><p>Follow Anupam Gupta on Instagram:&nbsp;<a href="https://instagram.com/b_50?utm_medium=copy_link" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/b_50?utm_medium=copy_link">https://instagram.com/b_50?utm_medium=copy_link</span></a></p><p>Follow Ambi Parameswaran on Instagram:&nbsp;<a href="https://instagram.com/ambimgp?utm_medium=copy_link" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/ambimgp?utm_medium=copy_link">https://instagram.com/ambimgp?utm_medium=copy_link</span></a></p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://ivm.today/android">https://ivm.today/android</span></a> or iOS: https://ivm.today/ios, or any other podcast app.</p><p>You can check out our website at <a href="https://www.ivmpodcasts.com/" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</span></a></p>

Raymond of the 2000s had more than 300 stores across more than 100 cities in India.

Manyavar began it's journey in 1999 and by 2010, it had crossed the 100th store mark. By 2013, it reached 300 doors across 100 Indian cities.

Manyavar vs Raymond

Naresh Goyal started Jet Airways in 1993 and it literally took off by the end of 2006. Jet Airways dominated the Indian aviation market share at 32.3%.

Rahul Bhatia and Rakesh Gangwal, friends who first met in the USA far back in 1985, founded Interglobe Aviation in 2006 when the #1 player in private airlines was Jet Airways.

Our episode 3 is about battle fought in the skies: Jet Airways vs IndiGo.

Tune into this episode, as Anupam and Ambi discuss how IndiGo introduced the concept of Low Cost Carrier (LCC) to take on its competitor Jet Airways. They also tell us what led to the downfall of Jet Airways and how IndiGo rapidly grew to become the first Indian carrier to operate 1000 flights per day. 

Follow Anupam Gupta on Twitter:

https://twitter.com/b50?s=09

Follow Ambi Parameswaran on Twitter:

https://twitter.com/ambimgp?s=09

Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

Follow Ambi Parameswaran on LinkedIn: https://www.linkedin.com/in/aparameswaran

Follow Anupam Gupta on Instagram: https://instagram.com/b_50?utm_medium=copy_link

Follow Ambi Parameswaran on Instagram: https://instagram.com/ambimgp?utm_medium=copy_link

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at https://www.ivmpodcasts.com/

<p>Naresh Goyal started Jet Airways in 1993 and it literally took off by the end of 2006. Jet Airways dominated the Indian aviation market share at 32.3%.</p><p>Rahul Bhatia and Rakesh Gangwal, friends who first met in the USA far back in 1985, founded Interglobe Aviation in 2006 when the #1 player in private airlines was Jet Airways.</p><p>Our episode 3 is about battle fought in the skies: Jet Airways vs IndiGo.</p><p>Tune into this episode, as Anupam and Ambi discuss how IndiGo introduced the concept of Low Cost Carrier (LCC) to take on its competitor Jet Airways. They also tell us what led to the downfall of Jet Airways and how IndiGo rapidly grew to become the first Indian carrier to operate 1000 flights per day.&nbsp;</p><p>Follow Anupam Gupta on Twitter:</p><p><a href="https://twitter.com/b50?s=09" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/b50?s=09">https://twitter.com/b50?s=09</span></a></p><p>Follow Ambi Parameswaran on Twitter:</p><p><a href="https://twitter.com/ambimgp?s=09" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/ambimgp?s=09">https://twitter.com/ambimgp?s=09</span></a></p><p>Follow Anupam Gupta on LinkedIn: <a href="https://www.linkedin.com/in/anupam9gupta" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/anupam9gupta">https://www.linkedin.com/in/anupam9gupta</span></a></p><p>Follow Ambi Parameswaran on LinkedIn: <a href="https://www.linkedin.com/in/aparameswaran" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/aparameswaran">https://www.linkedin.com/in/aparameswaran</span></a></p><p>Follow Anupam Gupta on Instagram: <a href="https://instagram.com/b_50?utm_medium=copy_link" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/b_50?utm_medium=copy_link">https://instagram.com/b_50?utm_medium=copy_link</span></a></p><p>Follow Ambi Parameswaran on Instagram: <a href="https://instagram.com/ambimgp?utm_medium=copy_link" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/ambimgp?utm_medium=copy_link">https://instagram.com/ambimgp?utm_medium=copy_link</span></a></p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://ivm.today/android">https://ivm.today/android</span></a> or iOS: https://ivm.today/ios, or any other podcast app.</p><p>You can check out our website at <a href="https://www.ivmpodcasts.com/" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</span></a></p>

Naresh Goyal started Jet Airways in 1993 and it literally took off by the end of 2006. Jet Airways dominated the Indian aviation market share at 32.3%.

Tata Motors vs Maruti Suzuki

The Last Brand Standing

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The Last Brand Standing

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