The Last Brand Standing
The Last Brand Standing
Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time. Welcome to Bank of Baroda presents, The Last Brand Standing! What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fel…Social links:
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Bajaj Auto vs Hero Honda
Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price. The partnership of Munjal Family & Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th…
45:53
Manyavar vs Raymond
Raymond of the 2000s had more than 300 stores across more than 100 cities in India. Manyavar began it's journey in 1999 and by 2010, it had crossed the 100th store mark. By 2013, it reached 300 doors across 100 Indian cities. Today's battle is for the best brand of cloth material: Manyavar vs Ray…
43:27
Jet Airways vs IndiGo
Naresh Goyal started Jet Airways in 1993 and it literally took off by the end of 2006. Jet Airways dominated the Indian aviation market share at 32.3%. Rahul Bhatia and Rakesh Gangwal, friends who first met in the USA far back in 1985, founded Interglobe Aviation in 2006 when the #1 player in priv…
42:18
Britannia vs ITC
In the early 2000s, Britannia and Parle held, between them over 82% of the market in value terms. But between 2003-05, ITC was able to add a staggering 1.2 million retail outlets to its FMCG network, the largest by any company in India. Within 3 years, ITC got an 8% market share of the overall bi…
43:26
HUL vs Nirma
HUL had a 41% market share of detergents in 1975 and by 1987, their share dipped to just 7%. Nirma went from 12% in 1977 to 62% in 1987. On the second episode, we tell you about how does a businessman, Karsanbhai Patel from Gujarat takes on the mighty HUL? Through the 1970s and the 1980s, Karsanbh…
48:40
Tata Motors vs Maruti Suzuki
In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share. On the first episode, we take you to the middle of a big battle where the top player in trucks decided to make its first foray into the car segment; and they were pointing …
43:21
Introduction to The Last Brand Standing
Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time. Welcome to Bank of Baroda presents, The Last Brand Standing! What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the …
01:20