HUL had a 41% market share of detergents in 1975 and by 1987, their share dipped to just 7%. Nirma went from 12% in 1977 to 62% in 1987.

On the second episode, we tell you about how does a businessman, Karsanbhai Patel from Gujarat takes on the mighty HUL? Through the 1970s and the 1980s, Karsanbhai waged and won a huge war against HUL in the category of detergents.

Tune into this episode, as our hosts Anupam and Ambi tell you about, how HUL launched Wheel washing bar in 1988 and really gave it back to Nirma. 

And by 2002, HUL and Nirma had equal shares of 38% ; imagine that from 1987 when HUL as at 7%.

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