Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments. 

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Book a Consultation 
Watch the Show on YouTube 
Follow me on Threads
My Instagram
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Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

Episode Summary 

There is a growing body of literature examining the importance of sensory perception when it comes to beauty products.  

Access Full Show Notes for this Episode: Here 

Products Mentioned in this Episode:
Laneige’s new Bouncy and Firm Serum 
Jelly Ko’s Cherry Blossom Sleeping Mask (although we this launched in 2020, well before this current crop of trends), Dewy Glaze Toner & Be Jelly Overnight Dream Serum
Arencia's "Holy Hyssop Serum"
Mamonde's "Calming Shot Azulene Moisture Ampoule”
Abib's "Rice Overnight Mask"
No-Texture "HYDRA JELLO MIST”
 Espoir's “Dewlike Jello Glow Riser"
Dasique "Chewing Glow Pot"

 

 All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments.&nbsp;
CONNECT WITH ME&nbsp;&nbsp;
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation&nbsp;</a></li>
<li aria-level="1"><a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube&nbsp;</a></li>
<li aria-level="1"><a href="https://www.threads.net/@lauren.kbeauty">Follow me on Threads</a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko&nbsp;</a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok&nbsp;</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
Episode Summary&nbsp;
There is a growing body of literature examining the importance of sensory perception when it comes to beauty products.&nbsp;&nbsp;
Access Full Show Notes for this Episode: <a href="https://stylestory.com.au/blogs/podcast/sensory-beauty-trend">Here</a>&nbsp;
Products Mentioned in this Episode:
<ul>
<li aria-level="1">Laneige&rsquo;s new Bouncy and Firm Serum&nbsp;</li>
<li aria-level="1">Jelly Ko&rsquo;s <a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-cherry-blossom-sleeping-mask">Cherry Blossom Sleeping Mask (</a>although we this launched in 2020, well before this current crop of trends), <a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-dewy-glaze-toner">Dewy Glaze Toner</a> &amp; <a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-be-jelly-overnight-dream-serum">Be Jelly Overnight Dream Serum</a></li>
<li aria-level="1">Arencia's "<a href="https://amzn.to/4ia4oZh">Holy Hyssop Serum</a>"</li>
<li aria-level="1">Mamonde's "Calming Shot Azulene Moisture Ampoule&rdquo;</li>
<li aria-level="1">Abib's "<a href="https://amzn.to/4iOI1IE">Rice Overnight Mask</a>"</li>
<li aria-level="1">No-Texture "<a href="https://amzn.to/4i6HiCT">HYDRA JELLO MIST</a>&rdquo;</li>
<li aria-level="1">&nbsp;Espoir's &ldquo;<a href="https://amzn.to/4if5WkQ">Dewlike Jello Glow Riser</a>"</li>
<li aria-level="1">Dasique "Chewing Glow Pot"</li>
</ul>
&nbsp;
&nbsp;All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show Podcast

The Korean Beauty Show

Sensory Beauty Trend

Fenty, Glow Recipe, Wonder Bath & Huda Beauty: Behind the Eye Patch Packaging Drama

Fenty Skin, Glow Recipe and Huda Beauty previewed eye patches in remarkably similar slicing dispensers within days of each other. But how did several major beauty brands end up using the same packaging and does a freshly sliced patch actually work better?

Host Lauren Lee explores the Korean packaging industry behind the viral launches, how suppliers develop innovations that multiple brands can use, and why Korean brand Wonder Bath was already selling its version before the international teasers appeared.

She also examines the conflicting public accounts about packaging exclusivity, explains the difference between a packaging manufacturer and a formulation lab, and considers what the packaging does (and doesn’t!) tell us about the products inside.

Plus, she investigates whether so-called "freshly sliced" patches outperform traditional hydrogel patches, what the “hot pour” process could mean for ingredient stability, and why freshly cut doesn’t mean freshly formulated.

Finally, Lauren revisits her concerns about grinding-style beauty packaging, weighs manufacturing waste against the packaging consumers discard, and explains what founders should consider before committing to a distinctive dispenser.

For full show notes and resources, visit:

https://stylestory.com.au/blogs/style-story/the-eye-patch-packaging-drama-what-actually-happened

For more episodes visit:

stylestory.com.au/blogs/podcast

Developing a Beauty Product in Korea?


Explore STYLE STORY’s packaging and manufacturing consultancy:
stylestory.com.au/pages/k-beauty-consultancy

Brands Mentioned in This Episode
Fenty Skin
Glow Recipe
Huda Beauty
Vitamasques
Wonder Bath

Connect with Lauren

Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy

Instagram: instagram.com/lauren.kbeauty

TikTok: tiktok.com/@stylestory_kbeauty

Threads: threads.net/@lauren.kbeauty

YouTube: youtube.com/@thekoreanbeautyshowpodcast

Take a Korean style skin analysis: jellyko.com/pages/ai-skin-analysis

Shop Jelly Ko: jellyko.com

Shop Jelly Ko on YesStyle: yesstyle.com/en/jelly-ko/list.html/bpt.299_bid.331833

Affiliate Disclaimer:

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.

A Small Request

If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

Fenty, Glow Recipe, Wonder Bath &amp; Huda Beauty: Behind the Eye Patch Packaging Drama
Fenty Skin, Glow Recipe and Huda Beauty previewed eye patches in remarkably similar slicing dispensers within days of each other. But how did several major beauty brands end up using the same packaging and does a freshly sliced patch actually work better?
Host Lauren Lee explores the Korean packaging industry behind the viral launches, how suppliers develop innovations that multiple brands can use, and why Korean brand Wonder Bath was already selling its version before the international teasers appeared.
She also examines the conflicting public accounts about packaging exclusivity, explains the difference between a packaging manufacturer and a formulation lab, and considers what the packaging does (and doesn&rsquo;t!) tell us about the products inside.
Plus, she investigates whether so-called "freshly sliced" patches outperform traditional hydrogel patches, what the &ldquo;hot pour&rdquo; process could mean for ingredient stability, and why freshly cut doesn&rsquo;t mean freshly formulated.
Finally, Lauren revisits her concerns about grinding-style beauty packaging, weighs manufacturing waste against the packaging consumers discard, and explains what founders should consider before committing to a distinctive dispenser.
For full show notes and resources, visit:
<a href="https://stylestory.com.au/blogs/style-story/the-eye-patch-packaging-drama-what-actually-happened">https://stylestory.com.au/blogs/style-story/the-eye-patch-packaging-drama-what-actually-happened</a>
For more episodes visit:
stylestory.com.au/blogs/podcast
Developing a Beauty Product in Korea? 
Explore STYLE STORY&rsquo;s packaging and manufacturing consultancy: stylestory.com.au/pages/k-beauty-consultancy
Brands Mentioned in This Episode
<ul>
<li aria-level="1">Fenty Skin</li>
<li aria-level="1">Glow Recipe</li>
<li aria-level="1">Huda Beauty</li>
<li aria-level="1">Vitamasques</li>
<li aria-level="1">Wonder Bath</li>
</ul>
Connect with Lauren
Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Take a Korean style skin analysis: jellyko.com/pages/ai-skin-analysis
Shop Jelly Ko: jellyko.com
Shop Jelly Ko on YesStyle: yesstyle.com/en/jelly-ko/list.html/bpt.299_bid.331833
Affiliate Disclaimer:
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request
If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

The Eye Patch Packaging Drama: What Actually Happened?

Olive Young is more than Korea’s biggest beauty retailer. It is also a trend forecaster, data company, omnichannel platform and incubator for emerging K-Beauty brands.

In Part 2 of this special, Host Lauren Lee explores how Olive Young connects its physical stores, online platform, rapid delivery and live commerce to create a seamless discovery-led shopping experience. She also examines how its loyalty programme, consumer data and merchandising capabilities help the company identify trends and scale Korean beauty brands.

Plus, she looks at the more complicated side of Olive Young’s rise, including regulatory scrutiny over its supplier practices and the lawsuit involving a lifting mask sold under one of its in-house brands.

Finally, she breaks down Olive Young’s international expansion strategy, what went wrong with the launch of its dedicated US platform, the competition it faces from Amazon, Sephora and Ulta, and whether its platform model could support a successful return to China.

For full show notes and resources, visit:
Show Notes

Catch up on Part 1:
Part 1

Brands and Retailers Mentioned in This Episode
Olive Young
Amazon
Sephora
Ulta Beauty
YesStyle
Jelly Ko
Etude House 
Flower Knows

CONNECT WITH LAUREN: 
Book a Consultation
Instagram
TikTok
Threads
YouTube
Take a FREE Korean style skin analysis
Shop Jelly Ko
Shop Jelly Ko on YesStyle

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.

A Small Request

If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

Olive Young is more than Korea&rsquo;s biggest beauty retailer. It is also a trend forecaster, data company, omnichannel platform and incubator for emerging K-Beauty brands.
In Part 2 of this special, Host Lauren Lee explores how Olive Young connects its physical stores, online platform, rapid delivery and live commerce to create a seamless discovery-led shopping experience. She also examines how its loyalty programme, consumer data and merchandising capabilities help the company identify trends and scale Korean beauty brands.
Plus, she looks at the more complicated side of Olive Young&rsquo;s rise, including regulatory scrutiny over its supplier practices and the lawsuit involving a lifting mask sold under one of its in-house brands.
Finally, she breaks down Olive Young&rsquo;s international expansion strategy, what went wrong with the launch of its dedicated US platform, the competition it faces from Amazon, Sephora and Ulta, and whether its platform model could support a successful return to China.
For full show notes and resources, visit: <a href="https://stylestory.com.au/blogs/podcast/the-business-behind-olive-young-part-2">Show Notes</a>
Catch up on Part 1: <a href="stylestory.com.au/blogs/podcast/the-business-behind-olive-young-part-1">Part 1</a>
Brands and Retailers Mentioned in This Episode
<ul>
<li aria-level="1">Olive Young</li>
<li aria-level="1">Amazon</li>
<li aria-level="1">Sephora</li>
<li aria-level="1">Ulta Beauty</li>
<li aria-level="1">YesStyle</li>
<li aria-level="1">Jelly Ko</li>
<li aria-level="1">Etude House&nbsp;</li>
<li aria-level="1">Flower Knows</li>
</ul>
CONNECT WITH LAUREN:&nbsp;
<ul>
<li><a href="stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation</a></li>
<li aria-level="1"><a href="instagram.com/lauren.kbeauty">Instagram</a></li>
<li aria-level="1"><a href="tiktok.com/@stylestory_kbeauty">TikTok</a></li>
<li aria-level="1"><a href="threads.net/@lauren.kbeauty">Threads</a></li>
<li aria-level="1"><a href="youtube.com/@thekoreanbeautyshowpodcast">YouTube</a></li>
<li aria-level="1"><a href="jellyko.com/pages/ai-skin-analysis">Take a FREE Korean style skin analysis</a></li>
<li aria-level="1"><a href="https://www.jellyko.com">Shop Jelly Ko</a></li>
<li aria-level="1"><a href="yesstyle.com/en/jelly-ko/list.html/bpt.299_bid.331833">Shop Jelly Ko on YesStyle</a></li>
</ul>
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request
If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

The Business Behind Olive Young (Part 2)

Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare.

Learn how the company built an ecosystem that helped shape the modern K-Beauty industry, why Harvard Business School chose Olive Young as the subject of a case study, and what global retailers can learn from its approach to merchandising, supplier relationships and brand building.

Plus, Lauren explores why Olive Young's "beauty playground" concept resonated so strongly with Korean consumers, the role of Korea's OEM/ODM ecosystem in its success, and why supporting emerging brands has been central to the company's growth.

For full show notes and resources, visit:

stylestory.com.au/blogs/podcast

 

Brands Mentioned in This Episode
Olive Young
Missha
Etude House
Innisfree
Nature Republic
The Face Shop
Skin Food
TonyMoly
Rom&nd
Torriden

 

Connect with Lauren

Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy

Instagram: instagram.com/lauren.kbeauty

TikTok: tiktok.com/@stylestory_kbeauty

Threads: threads.net/@lauren.kbeauty

YouTube: youtube.com/@thekoreanbeautyshowpodcast

 

Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis

 

Shop Jelly Ko: jellyko.com

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.

 

A Small Request

 

If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

Olive Young is now Korea&rsquo;s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare.
Learn how the company built an ecosystem that helped shape the modern K-Beauty industry, why Harvard Business School chose Olive Young as the subject of a case study, and what global retailers can learn from its approach to merchandising, supplier relationships and brand building.
Plus, Lauren explores why Olive Young's "beauty playground" concept resonated so strongly with Korean consumers, the role of Korea's OEM/ODM ecosystem in its success, and why supporting emerging brands has been central to the company's growth.
For full show notes and resources, visit:
stylestory.com.au/blogs/podcast
&nbsp;
Brands Mentioned in This Episode
<ul>
<li aria-level="1">Olive Young</li>
<li aria-level="1">Missha</li>
<li aria-level="1">Etude House</li>
<li aria-level="1">Innisfree</li>
<li aria-level="1">Nature Republic</li>
<li aria-level="1">The Face Shop</li>
<li aria-level="1">Skin Food</li>
<li aria-level="1">TonyMoly</li>
<li aria-level="1">Rom&amp;nd</li>
<li aria-level="1">Torriden</li>
</ul>
&nbsp;
Connect with Lauren
Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
&nbsp;
Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis
&nbsp;
Shop Jelly Ko: jellyko.com
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
&nbsp;
A Small Request
&nbsp;
If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

Sensory Beauty Trend

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