Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  


Book a Consultation 


Watch the Show on YouTube 


My Instagram


Shop Kbeauty


Shop Jelly Ko 


Follow us on TikTok 


Stay up to date with the latest K-Beauty


Find Your Perfect K-Beauty Product Quiz

K-Beauty News


Korea surpasses France as the top exporter of beauty products to the US this year:


Gelato Glaze Lip Mask wins Prevention Best of Beauty Award 

Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 

K-Beauty to Try:

Product mentioned:


VDL Cover Stain Perfecting Foundation

Recommendation of the Week

 Dr Rachel Ho

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube </a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.stylestory.com.au/">Shop Kbeauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.jellyko.com.au/">Shop Jelly Ko </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a>
</li>
</ul>
K-Beauty News
<ul>
<li dir="ltr" aria-level="1">
Korea surpasses France as the top exporter of beauty products to the US this year:
</li>
<li dir="ltr" aria-level="1">
<a href="https://jellyko.com/products/jelly-ko-gelato-glaze-lip-mask">Gelato Glaze Lip Mask</a> wins Prevention Best of Beauty Award 
</li>
</ul>
Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 
K-Beauty to Try:
Product mentioned:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://global.oliveyoung.com/product/detail?prdtNo=GA231020802&amp;srsltid=AfmBOoqYIVCeW5kLRGIZTOZXMBq08EFkRJzLzZ2ngs18VRfMKXB0kSyG">VDL Cover Stain Perfecting Foundation</a> 
</li>
</ul>
Recommendation of the Week
<a href="https://www.instagram.com/drrachelho?igsh=MWY1NGhmeTZpdGYxbA=="> Dr Rachel Ho</a>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show Podcast

The Korean Beauty Show

K-Beauty vs Top Trending Global Beauty

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 

Access Full Show Notes for this Episode: Here



CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
Watch the Show on Youtube



EPISODE SUMMARY 
Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea 
How brands and products become certified as “natural” and/or “organic” in Korea 
Why the Korean beauty industry isn’t happy with the current regime 
Proposed changes in 2024 and future of the natural / organic industry 
Is Natural Beauty better?
Issues with the natural beauty category 

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 
Access Full Show Notes for this Episode: <a href="https://stylestory.com.au/blogs/podcast/is-korean-beauty-natural">Here</a>
 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
<li aria-level="1"><a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on Youtube</a></li>
</ul>
 
EPISODE SUMMARY 
<ul>
<li aria-level="1">Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea </li>
<li aria-level="1">How brands and products become certified as “natural” and/or “organic” in Korea </li>
<li aria-level="1">Why the Korean beauty industry isn’t happy with the current regime </li>
<li aria-level="1">Proposed changes in 2024 and future of the natural / organic industry </li>
<li aria-level="1">Is Natural Beauty better?</li>
<li aria-level="1">Issues with the natural beauty category </li>
</ul>

Is Korean Beauty Natural?

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

K-Beauty News: Microneedling in a Bottle - Scam? 

Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS"). 

Tune in for the full discussion. 

Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 

Product discussed: Jung Sae Mool Essential Mool Cream 

New Product Releases 
Jelly Ko Dewy Glaze Toner Refill 
Jelly Ko White Truffle Souffle Serum Refill 
Jelly Ko Be Jelly Overnight Dream Serum Refill 

Tune in for the discussion on why we’re focusing on refills 

Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations



Products mentioned: 


Essence / Toner: Dewy Glaze Toner
Serums: 
Jelly Ko Be Jelly Overnight Dream Serum 
Jelly Ko White Truffle Souffle Serum 
Equlib Eau Briller Serum
 Zeroid Intensive Hydrating Ampoule
Oil: Equlib Le Noir Face Oil
Moisturiser: 
Bubble Tea Steam Cream 
Zeroid Intensive Cream MD 
Occlusive:
Cherry Blossom Sleeping Mask 
Avene Cicalfate

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
K-Beauty News: Microneedling in a Bottle - Scam? 
Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food &amp; Drug Safety ("MFDS"). 
Tune in for the full discussion. 
Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 
Product discussed: Jung Sae Mool Essential Mool Cream 
New Product Releases 
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-dewy-glaze-toner-refill">Jelly Ko Dewy Glaze Toner Refill </a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-white-truffle-souffle-serum-refill">Jelly Ko White Truffle Souffle Serum Refill </a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-be-jelly-overnight-dream-serum-refill">Jelly Ko Be Jelly Overnight Dream Serum Refill </a></li>
</ul>
Tune in for the discussion on why we’re focusing on refills 
Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations
 
Products mentioned: 
 
<ol>
<ol>
<li aria-level="1">Essence / Toner: <a href="https://jellyko.com/products/jelly-ko-dewy-glaze-toner">Dewy Glaze Toner</a>  </li>
<li aria-level="1">Serums: </li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/be-jelly-overnight-dream-serum">Jelly Ko Be Jelly Overnight Dream Serum </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-white-truffle-souffle-serum">Jelly Ko White Truffle Souffle Serum </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://equlib.com/product/%EC%98%A4-%EB%B8%8C%EB%A6%AC%EC%97%90-%EC%84%B8%EB%9F%BC/29/category/45/display/1/">Equlib Eau Briller Serum</a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://search.shopping.naver.com/catalog/22954054490?query=%EC%A0%9C%EB%A1%9C%EC%9D%B4%EB%93%9C%20%EC%9D%B8%ED%85%90%EC%8B%9C%EB%B8%8C%20%EC%95%B0%ED%94%8C&amp;NaPm=ct%3Dm1ypbpfc%7Cci%3D1fb040902d9db3994f2b027351ee949d829f383c%7Ctr%3Dslsl%7Csn%3D95694%7Chk%3D24def64f64b79d95da62fd4aa2521fe6403a173d"> Zeroid Intensive Hydrating Ampoule</a></li>
</ul>
<ol>
<ol>
<ol></ol>
<li aria-level="1">Oil: <a href="https://equlib.com/product/%EB%A5%B4-%EB%88%84%EC%95%84-%ED%8E%98%EC%9D%B4%EC%8A%A4-%EC%98%A4%EC%9D%BC-%EC%95%B0%ED%94%8C-10ml/104/category/52/display/1/">Equlib Le Noir Face Oil</a></li>
<li aria-level="1">Moisturiser: </li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-bubble-tea-steam-cream">Bubble Tea Steam Cream </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://search.shopping.naver.com/catalog/35208712619?cat_id=50000440&amp;frm=NVSCPRO&amp;query=%EC%A0%9C%EB%A1%9C%EC%9D%B4%EB%93%9C+%EC%9D%B8%ED%85%90%EC%8B%9C%EB%B8%8C+%ED%81%AC%EB%A6%BC&amp;NaPm=ct%3Dm1yp4oc8%7Cci%3Dd286f77f90bf6f516db97f3731bb69980bf59d8c%7Ctr%3Dsls%7Csn%3D95694%7Chk%3Dfb0889c896b0130a81cf741a9719d4f893b2adee">Zeroid Intensive Cream MD </a></li>
</ul>
<ol>
<ol>
<ol></ol>
<li aria-level="1">Occlusive:</li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-cherry-blossom-sleeping-mask">Cherry Blossom Sleeping Mask </a></li>
</ul>
<ol>
<ol>
<li aria-level="2">Avene Cicalfate</li>
</ol>
</ol>

Microneedling in a Bottle - Scam?

On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY
From Law to K-Beauty: An Unexpected Path
Building a K-Beauty Empire
K-Beauty Fan Following
The Trends 
Competition in the market 
Looking ahead
Wrap up 

Watch the Episode: On YouTube 

On this episode, Lauren shares an interview she did with <a href="https://koreaproductpost.com/unlocking-the-k-wave-with-lauren-lee-interview/">KoreaProduct Post</a>, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
EPISODE SUMMARY
<ul>
<ul>
<li aria-level="1">From Law to K-Beauty: An Unexpected Path</li>
<li aria-level="1">Building a K-Beauty Empire</li>
</ul>
</ul>
<ul>
<li aria-level="1">K-Beauty Fan Following</li>
</ul>
<ul>
<li aria-level="1">The Trends </li>
</ul>
<ul>
<li aria-level="1">Competition in the market </li>
</ul>
<ul>
<li aria-level="1">Looking ahead</li>
</ul>
<ul>
<li aria-level="1">Wrap up </li>
</ul>
Watch the Episode: <a href="https://www.youtube.com/watch?v=oKFqoi_HtgM">On YouTube </a>

K-Beauty vs Top Trending Global Beauty

In 1 playlist(s)

The Korean Beauty Show

Social links

Follow podcast

Recent clips