Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.
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K-Beauty News
Korea surpasses France as the top exporter of beauty products to the US this year:
Gelato Glaze Lip Mask wins Prevention Best of Beauty Award
Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world?
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