"Build your brand."

But what the heck does that mean?

I talk about this with Zak Hussein, host of the Canadian Podcast.

Some people don't know but Zak is actually a brand and marketing genius. That's his job beyond just being a terrific host.

We talk about navigating social media, Gary Vaynerchuk's model for posting, leadership and so much more. On top of that, we react to some of the best advice we received from Exchagne guests in 2022. 

This is also Part 2... have to seen Part 1?