“Advertising is a tax that brands pay for being unremarkable.”

This is one of the many quotes that resonated with me while I chatted with Chris Kneeland, CEO & Co-Founder of Cult Collective during this episode of The Karmali Exchange.

By combining a traditional ad agency with business consulting, Chris created a new species called a Marketing Engagement Agency. We talk about the changing dynamics between leadership and employees, the difference between being successful vs being significant and of course, social media and marketing.

Years of experience working with industry giants Harley-Davidson, John Deere, Home Depot, Best Buy, Keurig (just to name a few) led to valuable insights and advice that will help every entrepreneur.

Chris has a way of making you rethink your approach to your business through fun, relatable stories of the brands that you know and love.