What does it mean to be a 'Keeper of the Brand'?

It means looking out for opportunities to promote your business.

It means being good at crisis management.

It means protecting your company through the good and the bad.

In this episode, I talk to PR expert Paula Worthington about communicating your company's values, responding to criticism, and the dos and don'ts of building your brand.

What does it mean to be a 'Keeper of the Brand'?
It means looking out for opportunities to promote your business.
It means being good at crisis management.
It means protecting your company through the good and the bad.
In this episode, I talk to PR expert Paula Worthington about communicating your company's values, responding to criticism, and the dos and don'ts of building your brand.

Welcome to The Karmali Exchange, hosted by experienced business & financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on real-time news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want. 

You can also find Faisal as the Business and Market Expert for CTV Morning Live and 770CHQR in Calgary. 

All opinions voiced by Faisal are Faisal's own.

Welcome to The Karmali Exchange, hosted by experienced business &amp; financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on real-time news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want.&nbsp;
You can also find Faisal as the Business and Market Expert for CTV Morning Live and 770CHQR in Calgary.&nbsp;
All opinions voiced by Faisal are Faisal's own.

The Karmali Exchange

Protecting Your Company’s Reputation | Advice from a PR expert

Let’s face it . . . there’s a lot of shady shit out there.

Enter the Better Business Bureau.

For over 100 years, they have empowered consumers to find companies they trust. Their stamp approval is only given to businesses that show the highest commitment to integrity, ethical business practices, and customer service. But at a time when finding a trustworthy business is only a Google search away, is the BBB still relevant?

I invited President and CEO Mary O’Sullivan-Anderson, Chair of the Board of Directors Riley Paterson, and Vice-Chair Nate Edwards on the show to talk about the non-negotiable traits of a trustworthy business, how to get accredited with the BBB, and what’s actually in it for you. 

Let’s face it . . . there’s a lot of shady shit out there.
Enter the Better Business Bureau.
For over 100 years, they have empowered consumers to find companies they trust. Their stamp approval is only given to businesses that show the highest commitment to integrity, ethical business practices, and customer service. But at a time when finding a trustworthy business is only a Google search away, is the BBB still relevant?
I invited President and CEO Mary O’Sullivan-Anderson, Chair of the Board of Directors Riley Paterson, and Vice-Chair Nate Edwards on the show to talk about the non-negotiable traits of a trustworthy business, how to get accredited with the BBB, and what’s actually in it for you.

Is Google killing the Better Business Bureau?

“Entrepreneurship sounds sexy, but it’s a learning process.” - Zahra Al-Harazi, founder and CEO of Skillit, author, speaker, and consultant.

And there’s no guidebook.

You’re going to love this guest. Zahra is an immigrant to Canada who established herself as one of the most powerful female entrepreneurs in this country.

We talk about key competencies for entrepreneurs, what true grit really means, and the difference between passion and purpose.

If you got tired of working for someone else and are hustling to do things differently, this episode is for you.

“Entrepreneurship sounds sexy, but it’s a learning process.” - Zahra Al-Harazi, founder and CEO of Skillit, author, speaker, and consultant.
And there’s no guidebook.
You’re going to love this guest. Zahra is an immigrant to Canada who established herself as one of the most powerful female entrepreneurs in this country.
We talk about key competencies for entrepreneurs, what true grit really means, and the difference between passion and purpose.
If you got tired of working for someone else and are hustling to do things differently, this episode is for you.

Unleash True Grit In Business

Meet Dr. Bill Cherniak, Emergency Room Physician and CEO & Founder of Rocket Doctor. He's the future of healthcare.

In his words, "It took a global pandemic to pull medicine kicking and screaming out of the dark ages and into the 21st century." Now, his virtual platform connects patients to physicians . . . right from the comfort of their own home.

We talk about pioneering a new way to do business, adapting to a changing world, and solving your customers' pain points (in this case, both literally and figuratively).

We also talk about the privatization of healthcare and if the government is helping or hurting.

And don't miss out on my thoughts on how to leverage companies like Rocket Doctor to attract great talent to your company.

Meet Dr. Bill Cherniak, Emergency Room Physician and CEO &amp; Founder of Rocket Doctor. He's the future of healthcare.
In his words, "It took a global pandemic to pull medicine kicking and screaming out of the dark ages and into the 21st century." Now, his virtual platform connects patients to physicians . . . right from the comfort of their own home.
We talk about pioneering a new way to do business, adapting to a changing world, and solving your customers' pain points (in this case, both literally and figuratively).
We also talk about the privatization of healthcare and if the government is helping or hurting.
And don't miss out on my thoughts on how to leverage companies like Rocket Doctor to attract great talent to your company.

Protecting Your Company’s Reputation | Advice from a PR expert

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