What does it mean to be a 'Keeper of the Brand'?

It means looking out for opportunities to promote your business.

It means being good at crisis management.

It means protecting your company through the good and the bad.

In this episode, I talk to PR expert Paula Worthington about communicating your company's values, responding to criticism, and the dos and don'ts of building your brand.

What does it mean to be a 'Keeper of the Brand'?
It means looking out for opportunities to promote your business.
It means being good at crisis management.
It means protecting your company through the good and the bad.
In this episode, I talk to PR expert Paula Worthington about communicating your company's values, responding to criticism, and the dos and don'ts of building your brand.

Welcome to The Karmali Exchange, hosted by experienced business & financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on real-time news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want. 

You can also find Faisal as the Business and Market Expert for CTV Morning Live and 770CHQR in Calgary. 

All opinions voiced by Faisal are Faisal's own.

Welcome to The Karmali Exchange, hosted by experienced business &amp; financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on real-time news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want.&nbsp;
You can also find Faisal as the Business and Market Expert for CTV Morning Live and 770CHQR in Calgary.&nbsp;
All opinions voiced by Faisal are Faisal's own.

The Karmali Exchange

Protecting Your Company’s Reputation | Advice from a PR expert

A recent survey says that 75% of business owners are optimistic about the future of their business. But if I’m being honest . . . I’m not sure if I buy it.

In this episode, I sit down with Andreea Bourgeois, Director of Economics with CFIB, to discuss the future of business and how to actually measure optimism. We talk about the COVID benchmark, going with your gut, and getting creative about running your business.

Whether you see the glass as half full or half empty, I can’t wait to hear what you think about this episode.

A recent survey says that 75% of business owners are optimistic about the future of their business. But if I’m being honest . . . I’m not sure if I buy it.
In this episode, I sit down with Andreea Bourgeois, Director of Economics with CFIB, to discuss the future of business and how to actually measure optimism. We talk about the COVID benchmark, going with your gut, and getting creative about running your business.
Whether you see the glass as half full or half empty, I can’t wait to hear what you think about this episode.

Is optimism in your DNA?

Going green is all the rage . . . but is it everything it’s cracked up to be?

It’s a question I wanted to ask Jess Douglas, CEO and Director of Green Impact Partners Inc., in the latest episode of The Karmali Exchange.

His answer? “If you do the right thing profitably, you can do it for a long time.”

Our conversation covers a lot of ground including the importance of education, how to challenge the status quo, and the government’s agenda when it comes to being green. Plus I get Jesse’s take on the carbon tax.

So if you’re a business owner who wants to be environmentally friendly but also be successful, you don’t want to miss this episode!

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Thanks for listening! For other ways to engage with me, subscribe to our newsletter by going to faisalkarmali.ca

Going green is all the rage . . . but is it everything it’s cracked up to be?
It’s a question I wanted to ask Jess Douglas, CEO and Director of Green Impact Partners Inc., in the latest episode of The Karmali Exchange.
His answer? “If you do the right thing profitably, you can do it for a long time.”
Our conversation covers a lot of ground including the importance of education, how to challenge the status quo, and the government’s agenda when it comes to being green. Plus I get Jesse’s take on the carbon tax.
So if you’re a business owner who wants to be environmentally friendly but also be successful, you don’t want to miss this episode!
_
Thanks for listening! For other ways to engage with me, subscribe to our newsletter by going to faisalkarmali.ca

How to Do the Right Thing Profitably

What are the issues that matter to entrepreneurs?

Carbon tax. CEBA loans. Universal basic income.

And who better to talk about them than Dan Kelly, President and CEO of the CFIB?

So if you feel like the government is giving business owners the stick without the carrot, listen to this episode to find out what to do about it.

What are the issues that matter to entrepreneurs?
Carbon tax. CEBA loans. Universal basic income.
And who better to talk about them than Dan Kelly, President and CEO of the CFIB?
So if you feel like the government is giving business owners the stick without the carrot, listen to this episode to find out what to do about it.

Protecting Your Company’s Reputation | Advice from a PR expert

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