On this episode of The Karmali Exchange, Wendy Bélanger, a serial entrepreneur and international hair fashion designer, discusses the importance of customer experience in the service industry. She emphasizes that pricing should reflect skill level, demand, and the unique value provided. Wendy's salon offers a high-end experience, including a welcoming team, personalized service, and attention to detail, which justifies higher prices. She shares a story about handling a dissatisfied customer, highlighting the importance of accountability and going the extra mile to ensure customer loyalty. Wendy advises business owners to maintain humility and always prioritize customer and staff satisfaction, ensuring everyone leaves feeling respected and valued.